Head of Performance Marketing

You’re a builder, a leader, and a growth hacker at heart. You’ve experienced the startup journey up close and are now ready to lead a growth marketing engine in a scaling company.

At Whale, you’ll have the autonomy to build your team, develop and execute your vision, and drive significant impact on our bottom line. You’re a data-driven strategist who’s also a hands-on executor, comfortable leading from the front while empowering your team to experiment, iterate, and achieve aggressive growth targets.

Your Responsibilities:

• Develop and implement a growth marketing strategy spanning paid media, SEO, content, community building, and email marketing. Build and lead a growth marketing team, set goals, provide coaching, and foster collaboration.

• Own the full marketing funnel from lead generation to conversion, optimizing for ROI and efficiency. Oversee paid media campaigns and SEO efforts to drive traffic and improve search rankings. Align content marketing with business goals to engage audiences and support growth.

• Drive brand advocacy and lead generation through strategic marketing initiatives. Collaborate with product, sales, and customer success teams to align efforts and maximize impact. Monitor KPIs, report on performance, and continuously refine strategies while staying ahead of industry trends and innovations.

You’ll Fit Right In If You:

• Have 6+ years of experience in growth marketing, with a demonstrable track record of scaling a startup from early-stage to significant growth. B2B SaaS experience is essential.
• Are a proven leader with experience building and managing high-performing teams.
• Are a strategic thinker with a strong understanding of SaaS business fundamentals and market dynamics.
• Speak Dutch and English fluently.

What We Offer:

• Competitive salary and equity package: Be a stakeholder in the company you’re helping to build.
• Performance-based bonus structure: Your contribution directly impacts your earning potential. We reward results.
• Impactful work: In a fast-growing, mission-driven company, play a key leadership role.

Why Join Whale?

Whale is on a mission to help small and medium-sized businesses unlock their next level of growth. With our easy-to-use software, we simplify process documentation and employee training, making organizations smarter and more scalable. If you’re ready to play a key role in a growing company, apply now and let’s grow together.