Location: Ghent, Belgium (Hybrid – 3 days/week in office) | Full-Time
🐳 About Whale
At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.
We’ve reached 1,000+ customers and now we’re scaling the engine. To fuel this next phase, we’re looking for a Product Growth Marketer who owns positioning, messaging, and conversion—someone who moves fast, tests relentlessly, and uses AI to work smarter.
🚀 What You’ll Own
- Positioning & Messaging: Align how Whale is positioned. Analyze segments and cohorts to understand what resonates with different ICPs. Write positioning for use cases and value props. Keep it consistent everywhere.
- Product Launch GTM: Plan and execute the go-to-market for new features and products. Write positioning, create assets, drive awareness, measure results.
- Website Conversion: Own landing pages, pricing page, and product pages. Run A/B tests to move signup → paid conversion rates
- Drive Quality Signups: Analyze which segments convert best. Optimize messaging and flows to attract more of them. Track what’s working and double down.
- Build Conversion Tools: Create ROI calculators, comparison pages, interactive demos. Anything that helps prospects understand value
- Onboarding & Activation: Own email flows for new signups. Track activation metrics and work with Product to reduce friction and improve time-to-value.
✅ What We’re Looking For
- 3+ years in product marketing, growth marketing, or product-led growth in B2B SaaS
- Proven track record improving conversion rates and driving product-led growth metrics
- Strong analytical skills — comfortable with A/B testing, funnel analysis, and experimentation frameworks
- Exceptional copywriting for product positioning, landing pages, in-product messaging, and sales materials
- Technical enough to work with Product and Engineering on instrumentation and analytics
- AI-first mindset — you ask “how can AI help me do this faster?” before doing it manually
- Cross-functional collaboration — comfortable working across Product, Sales, Engineering, and Marketing
- Self-starter who thrives with autonomy in a fast-paced scale-up environment
- You know your way around HubSpot
💚 What You’ll Get
- Full health coverage via Alan.
- All the tools you need to do your best work, hassle free.
- A healthy, flexible work environment that supports work-life balance.
- A caring, ambitious team that has your back.
- A Hybrid working model, where you spend 3 days in office.
- Autonomy to own paid acquisition and experiment with cutting-edge AI tools
- Clear opportunities to grow within your role as Whale scales.
- Work closely with a small, high-performing international team that values speed, impact, and collaboration.
- Opportunity to shape the growth engine of a scaling European SaaS company.
🫶 Our Core Values
🧭 Agility is in our DNA – we move fast, iterate quickly, stay focused on value
🐇 Simplicity with depth – easy without sacrificing quality
⛵ We own the ship – we take initiative and lead through ambiguity
🐳 Challenge, then unite – diverse perspectives make us stronger
🫶 Humble and honest – we respect each other and keep it real
🎉 Ready to Build with Us?
If you’re energized by ownership, growth, and being part of something meaningful, we’d love to hear from you.
Apply now and let’s shape the future of knowledge sharing together.