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Customer story

How Hubr scaled real estate training across 60 agencies

Hubr is a group of Flemish real estate entrepreneurs that helps affiliated offices structure, digitize, and improve profitability. Luïs Van de Pontseele, Innovation Manager, was tasked with growing the network to 60 agencies and 300 people within five years. The challenge: scaling a pen-and-paper industry digitally, with consistent processes across offices that each had their own way of working.

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The Hubr team posing together on a couch.

Results at a glance

  • Each new agency

    Inherits the manuals

  • 60

    Agency network goal

  • 25+

    Team members

  • The challenge

    A typical real estate office has built its own way of operating over years, with outdated processes done on pen and paper and an average employee who is not especially tech-savvy. Hubr needed to centralize documentation across every office into one network, so finance, sales, organizational structure, and employee handbooks could be kept, distributed, and updated from a single point of reference.

    “One of the things we do to help our affiliated companies grow is to focus on structure, specific training, and specific onboarding flows. We were looking for a tool to really centralize every piece of information. With Whale, it’s very easy for us to duplicate the existing manuals and to get them up to speed as fast as possible and lower the ramp-up time.”

    Luïs Van de Pontseele · Innovation Manager

  • The solution

    How Whale solved it

    The team built the Hubr Academy as a digital assistant for employees. It onboards new hires fast, trains them by role, and stays available for any question. Knowledge is loaded into Whale once and then duplicated across agencies, so a manual built for one office can be deployed to others. That lets the network grow while keeping consistent, modern processes across every location.

  • The results

    Manuals duplicated across agencies

    A manual built for one office can be replicated to the next, so the network scales without rebuilding from scratch.

    • Ramp-up time cut

      Personalized training flows by role reduce how long it takes to onboard a new agency or hire.

    • One knowledge base that keeps growing

      Everything the network knows lives in Whale, getting stronger every day as more is added.

Before and after Whale

  • Before Whale: Each office ran its own outdated, pen-and-paper processes

    After Whale: One central knowledge base for the whole network

  • Before Whale: Documentation scattered across offices, no single source

    After Whale: Manuals built once and duplicated across agencies

  • Before Whale: An average employee who is not especially tech-savvy

    After Whale: Training flows personalized by role

  • Before Whale: No consistent way to onboard across the network

    After Whale: Progress tracked across users and agencies

Customer proof

“Whale is one big library but you can personalize training according to each person's role or need for specific knowledge.”

Luïs Van de Pontseele · Innovation Manager

Key features used

The parts of Whale doing the heavy lifting.

Success stories

Real results for teams small and big.

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Number of employees at the company