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How Evergreen Media turned 10 years of specialist knowledge into a remote academy

Evergreen Media is one of the leading SEO and content marketing agencies in German-speaking Europe. Lukas Köb, SEO and Knowledge Manager, had to solve the company’s biggest growth constraint: transferring a decade of specialist expertise to new team members fast enough to keep up with a fast-moving field.

Marketing agency

40+ team members

+40

Team members

8-12 mo

To onboard a new hire

10 yrs

Of SEO expertise

Hear it from them

Why Evergreen Media made the switch

The challenge

SEO is one of the most dynamic fields in marketing, and the knowledge it requires is deep. For Evergreen’s new team members, ramp-up averaged 8 to 12 months, so every hire was a significant investment before they contributed. The knowledge existed, but it was locked inside individual people, scattered across documents and silos.

Before Whale

Ramp-up averaged 8 to 12 months per hire

A decade of expertise locked inside individual people

Knowledge scattered across documents and silos

A fast-moving field that never stops changing

After Whale

A decade of SEO expertise documented in one place

New hires onboard from a structured academy, not from memory

Each subject-matter expert owns and maintains their area

A living knowledge base that gets stronger with every hire

Because we know that knowledge is our most important asset, we needed to get better at managing all the knowledge that we have in our company. And furthermore, since we put a lot of emphasis on a well-trained team, one of our main problems at the moment is that we have a very long training period for new employees.

Lukas Köb

SEO and Knowledge Manager

How Whale solved it

Evergreen chose Whale to build a centralized knowledge base, one place where a decade of SEO expertise lives and grows, accessible to every team member who needs it. Lukas structured the rollout around ownership: each subject-matter expert took a section, documented it on a set timeline, then built training flows from there. The goal was to cut onboarding time by at least half.

SEO and content marketing are dynamic and progressing constantly. That's why we need to constantly educate ourselves. With implementing Whale, we want to be able to cut employee onboarding time by at least half.

Lukas Köb

SEO and Knowledge Manager

Features they rely on

The tools doing the heavy lifting inside their operations.

Centralized knowledge base

Ten years of SEO expertise documented in one place, accessible to every team member whenever they need it.

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Training flows

Structured onboarding paths guide new hires through specialist knowledge in the right order, cutting ramp-up time.

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Subject matter expert ownership

Knowledge is owned and maintained by individual experts, so it stays accurate as the team grows.

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The results

A foundation for faster onboarding

With expertise documented and built into training flows, new hires ramp from the academy instead of from people's memory, targeting at least half the onboarding time.

Knowledge recovered from waste

Documenting it revealed how much valuable expertise was sitting unused. It now forms the base for all learning as the team grows.

A base that scales with the team

The academy is a living base that gets stronger with every new member who joins.

We've taken knowledge management seriously because we know it's the key to help our clients and scaling our business. We have no doubt that this approach combined with Whale is going to put us on another level.

Lukas Köb

SEO and Knowledge Manager

Ready for results like these?

See what Whale can do for your team.

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