The Competitor Overview
Competitor Overview:
Briefly describe the competitor, their history, and their position in the market.
Unique Selling Points:
| [Company Name] | [Competitor Name] |
|---|---|
| Key Differentiator | Key Differentiator |
| Key Differentiator | Key Differentiator |
| Key Differentiator | Key Differentiator |
Strengths:
List the competitor’s strengths, such as market share, brand reputation, or technological advancements.
Weaknesses:
Identify the competitor’s weaknesses or limitations, such as outdated technology, poor customer service, or limited geographic reach.
Our competitive advantages
| Element | Advantage |
|---|---|
| Price | [Insert your competitive advantage] |
| Quality | [Insert your competitive advantage] |
| Service | [Insert your competitive advantage] |
Pricing and Packaging:
Outline the competitor’s pricing structure and packaging options. Compare their pricing with ours, emphasizing any cost advantages or value-added features we offer.
Product/Service Comparison:
| [Company Name] | [Competitor Name] |
|---|---|
| Feature | Feature |
| Feature | Feature |
| Feature | Feature |
[Your Company] vs. Competitor
Your pitch
Now it’s time to hone your message and get your battle cards out!
Describe your company briefly! (No one loves a long pitch)
Briefly describe your company, your position in the market, and your offering to clients.
What is the problem that your solution solves for customers?
List the solution in terms of the particular pain point the customer has and try to give some value to solving this pain in terms of return on investment (ROI) E,g, you save x% of recruiting costs or your product saves 1500 hours of lost time.
Your Unique Selling Point:
What is your product and company’s unique selling points?
- x
- x
- x
Last and not least! Prepare the questions you’ve been asked before by clients or are most likely to be asked.
- What is your customer support like?
- Do you offer a free trial?
- What features does your product offer to make using it easier?
