When comparing Whale and Guru, it’s clear that while both platforms aim to streamline knowledge sharing and process documentation, they serve slightly different purposes.
Whale focuses on simplifying team training and process documentation, making it ideal for small to large-sized businesses. In contrast, Guru emphasizes AI-based knowledge sharing tailored for large enterprises.
| If you need to… | Choose |
|---|---|
| Push short knowledge cards into sales and support tools | Guru |
| Document full SOPs and step-by-step processes | Whale |
| Train and test employees with quizzes and tracked progress | Whale |
| Verify knowledge with card-level experts | Guru |
| Capture processes automatically with the Step Recorder | Whale |
| Turn documentation into structured onboarding | Whale |
| Metric | Whale | Guru |
|---|---|---|
| Star Rating | 4.8/5 (203 reviews) | 4.7/5 (2,322 reviews) |
| Ease of Use | 9.6 | 9.3 |
| Ease of Setup | 9.6 | 9.3 |
| Ease of Admin | 9.5 | 9.0 |
| Quality of Support | 9.7 | 9.4 |
| Good Partner in Business | 9.8 | 9.4 |
| Product Direction | 9.7 | 9.2 |
Source: G2, 2026. Note the review volume: 203 reviews for Whale, 2,322 for Guru.
Whale offers robust process documentation, training, and seamless integration with other tools. Key features include AI Assist for process creation, a step recorder, screen recorder, and over 100 templates. Whale’s standout feature is its intuitive process documentation system, lacking in Guru.
Guru excels in AI-driven knowledge management, offering an enterprise search, intranet, and compliance management. However, it lacks the comprehensive and user-friendly process documentation features that Whale provides, making it less suitable for detailed team training processes.
Whale is praised for its high ease of use, with an intuitive interface that facilitates quick onboarding and easy navigation. On G2, users commend its simplicity and efficiency.
Guru also scores well on ease of use but can be more complex due to its extensive feature set aimed at large organizations. Some users find it less accessible for smaller teams.
Whale offers exceptional customer support, known for its responsiveness and helpfulness. Users on G2 highlight the quality and availability of Whale’s support team.
Guru provides robust customer support, though some users report slower response times and less personalized assistance compared to Whale. It is generally effective but can be inconsistent.
Free Plan: $0/month with 1 creator and up to 10 members
Scale Plan: $249/month with 3 creators and unlimited members
Advance Plan: $499/month with 5 creators and unlimited members
Enterprise Plan: Starting at $1499/month
Find more info on Whale’s pricing here
Free Plan: Limited to 30 days
All-in-one: $15 per user per month
Enterprise Plan: pricing upon request
Clients switch from Guru to Whale mostly because of our more user-friendly environment, making it easy for any team member to document, train or get trained.
We understand that documenting processes takes work. Everything we provide in and around our platform is aimed at making the heavy lifting lighter, and shortening the time to value.
Expect quick answers on your questions, top notch coaching sessions and help with migrating your existing documentation to Whale.
Whether you’re a team of 5 or 205, and you have a bunch of SOPs lying around or are completely new to the documentation game.
“Next to their very competitive pricing, their support is from out of this world. We used other tools before, but we left a bit hanging in the past regarding the support piece. Stino & his team are always available whenever we have a query which is amazing!”
Jonas M., Small-Business (50 or fewer employees)
“We find Whale easy and intuitive to set up, navigate, and use, and the customer support has been AMAZING. Even though we are still onboarding—and so do not yet have our final structure in place—we can already find any process document within a few seconds (using Whale’s handy search feature).”
Verified User in Financial Services, Small-Business (50 or fewer employees)
“Whale is very user-friendly and has pre-built templates that make design and flow seamless! Automated reminders make it easy to keep important information up to date for staff in our change-oriented organization.”
Julie H., Mid-Market (51-1000 employees)
“The platform is easy to use and even easier to keep up to date. I love their search features, the widget (you can search and find without leaving your current window) and the automations.”
Julianne W., VP of Operations, Small-Business (50 or fewer employees)
We make sure that each customer is onboarded exceptionally so that they can use the magic of Whale to it’s fullest. Our team will give you feedback on the best way to get started and best practices for documentation.
We offer a full migration service and will teach you our proven framework on how to create impactful documentation with no effort. Or you can simply enlist the help of one of our Certified partners to help you get it done. Book a demo and tell our team what you need!
At Whale, we’re dedicated to ensuring your success as you explore a powerful alternative to Guru. Discover our tailored resources and personalized support, specifically designed to help you seamlessly transition from Guru to Whale and achieve your goals effortlessly. Experience why Whale is the preferred Guru competitor for businesses looking for enhanced user experience and superior support.
Need answers on Whale? Our comprehensive Knowledge Base is at your fingertips, offering detailed articles, step-by-step guides, and in-depth videos. Whether you prefer to read or watch our videos, our award-winning* content is always available to you—completely free, forever.
Kickstart your Whale journey with the Whale Universe. It’s accessible directly from your dashboard. From the Whale Universe, you’ll be able to access ready-to-go templates, ask Alice (your personal AI assistant anything) and download the Mobile App, Step Recorder, and Extension in seconds.
Process University is like no other university. It’s a win-win for businesses and teams with process training that raises the value of your business and team members. Because we believe your teams don’t need training on our product, they should be awarded for being skilled in process.
For personalized guidance, our Customer Success team is ready to assist with 1-on-1 coaching. We don’t just teach you how to use Whale; we dive deep into best practices and use cases, ensuring you master the art of knowledge documentation. Let us help you navigate the platform with confidence.
Join our weekly training and Q&A to get personalized answers to your questions. Our regular webinars introduce new features and show you how to maximize your potential on the Whale platform. Whenever a new feature is introduced, we invite you to join us to ensure you get the most out of the platform.
Already have your processes documented? We’re here to ensure a seamless transition to Whale. Our Migration Services don’t just transfer your content—they elevate it. We’ll refine and optimize your knowledge base to align with your goals, making it faster and easier for your team to find what they need.
With Whale, you can get started in seconds. We offer a full migration service to get all your documents uploaded in no time at all.
Whale has a dedicated customer success team that supports new customers all the way from migrating their old documentation to creating new ones and using them to train new and current team members.
To start off with, Whale is free. Yup. That’s FREE with a capital ‘F’ for life. If you want to add functionality and team members you only pay for what you use. That means you only pay for the features you want and you only pay for the seats you use. You’ve literally got nothing to lose.
