
Customer story
How Apex Graphics documented 40 years of pharmaceutical knowledge
Apex Graphics is a Canadian packaging supplier to the pharmaceutical industry near Toronto. Rob Townsend, Quality Assurance Manager, keeps the business compliant with strict pharma specs through documentation and training.
- 4.8/5 on G2
- SOC 2 certified

Results at a glance
40 years of knowledge
Now written down
60+
Team members
Audit-ready
Records per employee
The challenge
Quality is a core belief at Apex Graphics, built into its systems and procedures and improved through audits, training, and documentation. With strict pharmaceutical specs, keeping those processes organized and usable for training was the hard part.
“Given the strict specifications of the pharmaceutical industry, it’s critical that all our processes are documented and that we have very solid training records. We were finding it to be a challenge to keep these processes organized and used efficiently for training.”
Rob Townsend · Quality Assurance Manager The solution
How Whale solved it
Whale organized Apex Graphics’s SOPs and made documentation easy to access for new and existing employees. The team values the mobile app, which lets people train on their own time at home or on the go.
The results
Centralized SOPs
SOPs and training records are centralized and easy to access across the team.
Faster, consistent training
The team delivers consistent training on-site or through the mobile app, with a measurable drop in time and effort.
Less drain on operations
Group training takes less out of the operation, freeing the team for the work that matters.
Before and after Whale
Before Whale: Every process had to be documented to meet strict pharma specs
After Whale: SOPs centralized and easy to access for every employee
Before Whale: Solid training records were a requirement, not a nice-to-have
After Whale: Existing SOPs reformatted into Whale with no rebuild
Before Whale: Keeping processes organized was a constant challenge
After Whale: The team trains on its own time from the mobile app
Before Whale: Documentation was hard to use efficiently for training
After Whale: Consistent training on-site or remote, less drain on operations
Customer proof
“We've been surprised at just how easy it's been to set up.”
Rob Townsend · Quality Assurance ManagerKey features used
The parts of Whale doing the heavy lifting.
Training flows
Structured training sequences mean employees complete the right procedures in the right order, with no manual coordination.
Learn moreMobile app
Team members access processes and complete training from any device, any time, removing location and schedule as barriers.
Learn moreAlice AI
All SOPs live in one place and update centrally, so the whole team works from the current version of every process.
Learn more
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