
Customer story
How Spartan Plumbing documented 45 years of trade knowledge and stopped repeating itself
Spartan Plumbing has over 45 years of experience in the plumbing business. Josh Ferguson, CEO, worked with Whale certified partner Adi Klevit to document the company’s processes so the business could stop relying on the owner to answer every question. The core challenge: Josh was the repository for all company knowledge, and that was a constraint on growth.
- 4.8/5 on G2
- SOC 2 certified

Results at a glance
80%
Of procedures captured in Whale
45+ yrs
In business
4
Departments documented
The challenge
Josh wanted to be more efficient in the field, train new hires easily, and stop answering the same questions over and over so he could focus on growing the business. Without a system, knowledge stayed scattered and hard to use, the business stayed disorganized, and the owner remained the answer to every problem. Every recurring question was a signal that something needed documenting, but with no central place to put it, the documentation itself stayed siloed.
“I always tell my clients, if nothing is documented or it’s not all in one place, then you as the owner, as the manager, you’re being asked all these questions and you have to repeat yourself all the time. Not only that but the business is consistently going to be disorganized.”
Adi Klevit · Business Success Consulting Group The solution
How Whale solved it
Adi Klevit mapped the entire workflow and identified core processes across HR, sales, operations, and accounting. Information was extracted and organized into Whale so it could be shared with team members in the field whenever they needed it, then rolled out company-wide so everyone applied the processes daily. Josh now handles incoming questions with the documented processes, updating them as they come in, so every question refines the playbook further. The team asks fewer questions, new hires ramp faster, and Josh has a foundation that does not require him to be the answer to everything.
The results
80% of the business documented
A policy and procedure now covers most of the company, eliminating most recurring mistakes.
The owner stops repeating himself
Fewer recurring questions reach Josh, so his time goes to growing the business instead of answering the same thing twice.
A foundation to grow on
With the documentation in place, the business has a base for decisions and onboarding that holds as it scales.
Before and after Whale
Before Whale: The owner was the repository for all knowledge
After Whale: A policy and procedure for 80% of the business
Before Whale: The same questions came up over and over
After Whale: Fewer repetitive questions reaching the owner
Before Whale: Knowledge scattered, with no central place
After Whale: New hires ramp up faster in the field
Before Whale: A disorganized business that could not scale
After Whale: A foundation for decisions that does not depend on Josh
Customer proof
“Whale is the playbook for everyone's positions in the company.”
Josh Ferguson · CEO, Spartan PlumbingKey features used
The parts of Whale doing the heavy lifting.
Alice AI
All processes and procedures are centralized, turning the owner’s accumulated knowledge into a resource the whole team can act on.
Learn moreTraining flows
New hires onboard through structured sequences covering their role key processes, cutting the time to get productive in the field.
Learn moreMobile app
Field workers pull up any process from their phone, getting the answer on site without calling the office.
Learn more
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