AI is coming to a business near you

Whale, let’s ChatGPT… Unless you’ve been living away on another galaxy, you’ve heard of the latest artificial intelligence (AI) project to hit the planet. In this article, we'll look at why every business needs to invest in AI and actually why you probably already have.

AI is coming to a business near you

Whale, let’s ChatGPT…


Unless you’ve been living away on another galaxy, you’ve heard of the latest artificial intelligence (AI) project to hit the planet.


ChatGPT was launched in November as the latest prototype from the AI company OpenAI. It responds to requests in conversational English, allowing even non-techies to use AI to answer questions.


Think of any question you’d like the answer to, and ChatGPT has an answer for you…

Yes, that’s what we had Google for, but it’s different. Google ‘crawls’ a bunch of information on the internet to find the best set of results for a certain search query, whereas ChatGPT provides its own answer.  


As a temporary research preview, it’s free but is unlikely to be free forever. What it is doing is changing the way of business.

ChatGPT is just ‘one’ of many available tools. In fact, you’ve probably already used AI if you’ve used your favorite platforms


The point is that AI is the hottest topic in business today. It’s not just hype, either; AI really is transforming how businesses operate and how they interact with customers. 


But if you’re not familiar with AI or haven’t yet invested in it, where do you start? And how can you truly benefit from AI? 


In this article, we’ll look at why every business needs to invest in AI and actually why you probably already have.

What is AI?

AI is a computer system that can learn and make decisions. It’s not just the stuff of science fiction anymore—AI technology is now used in everyday life, from calculating mortgage rates to recommending what you should buy on Amazon.


It’s also being used by businesses to automate processes, improve efficiency and increase customer satisfaction.


There are many different types of artificial intelligence (AI), but all fall into one of two categories: supervised or unsupervised learning. Supervised AI involves using human input to train an algorithm so it can learn how to perform tasks like detecting patterns or making predictions about future events based on current data; unsupervised AI does not require any human input.

Applications of AI in business

Automating repetitive tasks: AI can be used to automate repetitive tasks such as data entry, customer service, and scheduling. This can free up time for more important tasks and increase efficiency.

 1. Predictive analytics

AI can be used to analyze data and make predictions about future trends, allowing businesses to make better decisions and stay ahead of the competition.

2. Personalized customer experiences 🎉

AI can be used to personalize customer experiences by analyzing data on customer behavior and preferences. This can lead to increased customer satisfaction and loyalty.

3. Chatbots

AI-powered chatbots can be used to provide 24/7 customer service and support, helping businesses to improve customer engagement and reduce costs.

4. AI and voice recognition

AI can be used for image and voice recognition, allowing businesses to improve security, automate processes, and improve customer service.

5. AI and augmented reality

AI can be used to enhance augmented reality and virtual reality experiences, making them more realistic and engaging for customers.

6. Supply chain optimization

AI can be used to optimize supply chain operations, improving efficiency and reducing costs.

6. Fraud detection

AI can be used to detect and prevent fraud, keeping businesses safe from financial losses.

7. And now AI can help you write policies in Whale!

We all know that company policies and procedures are a competitive advantage

So we recently integrated AI into Whale to help companies develop their policies and procedures in no time at all.

We called it “AI Assist™”!

Want to try it out? Book a walkthrough of Whale here.

How to prepare your business for AI

AI is a tool, not a replacement for humans. AI can help you do more, be more efficient, more productive and more creative.


Think of AI as just another tool in your digital toolbox or ‘to-do list’ that can assist you in carrying out tasks that are repetitive or tedious (like writing up an invoice). 


You still need the human touch when it comes to things like being creative and solving complex problems, like creating an incredible customer onboarding experience.


The good news about AI is that it will allow us as humans to focus on what we’re good at – thinking creatively, analyzing data, and coming up with new ideas – rather than having to spend time doing things manually which could be automated by artificial intelligence systems such as machine learning algorithms or neural networks (artificial neurons)

How can you truly benefit from AI?

AI can help you to do things that would take too long for humans to do. 


For example, AI can help you to analyze data faster and more efficiently than a human could. Some examples of how this might work include:

  • Using AI to analyze thousands (or millions) of customer social media posts in order to identify potential customers who may be interested in your products or services
  • Using AI to conduct large-scale sentiment analysis on food reviews in order for restaurants and other food vendors better understand their customers’ opinions about their restaurant/food product lineups
  • Using AI to automate customer responses up to a certain point in time at which point a service agent will be best able to take over and solve the query.

The fact is you’re probably already using AI in your business and haven’t been aware of it. Tools such as Grammarly, Zapier, ZenDesk and now Whale have AI built into their products to help customers with productivity.


Google even has a free recommendation tool to help companies figure out what AI tools to implement in their business.


AI used to be considered ‘sci-fi’, something that only related to ‘out there’ businesses from the future but AI is here to stay, and what’s more, the lawyer or grocery store around the corner is going to be putting it to good use.

AI isn’t going to put you out of business just as it’s not going to replace your employees but using AI in your business will give you the edge.

“The extent of innovation in AI is enormous, and it will continue transforming the world in many ways in the future.”


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