Why You Need Customer Service SOPs in Your Business
Would you eat at a dirty restaurant? Drive a car that hadn’t been safety checked? Or buy an appliance without customer support or a guarantee? Probably not. And neither would your customers.
Your customers want to know that you’ve got their back—every step of the way. That’s where customer service SOPs come in.
What are Customer Service SOPs?
Customer service standard operating procedures (SOPs) are comprehensive, written guidelines that define how your customer service team should handle specific tasks. These guidelines cover everything from conflict resolution and inquiry handling to complaint registration and delivering assistance.
Ultimately, customer service SOPs ensure consistency in how customer issues are addressed, making sure that no matter who the customer talks to, they receive the same high-quality experience.
Benefits of Customer Service Standard Operating Procedures
Implementing well-documented customer service SOPs can significantly improve your business by:
- Ensuring Consistency: Deliver a uniform experience to customers across every interaction.
- Empowering Employees: Equip your team with the knowledge they need to resolve issues effectively and efficiently.
- Increasing Customer Satisfaction: Consistent and reliable service boosts customer loyalty.
- Boosting Employee Engagement: Clear guidelines help employees feel confident in their role.
- Improving Contact Center Metrics: Streamlined processes improve response times and reduce costs.
Why Customer Service SOPs Are Essential
Creating the perfect customer experience throughout the customer journey is the pinnacle of a modern business approach. Your customer service team plays a crucial role in this journey. They ensure that your product or service not only meets but exceeds your customers’ expectations, enriching their experience and ultimately leading to business success.
If you drop the ball here, you’ll lose customers—and we don’t want that! This is why your customer service team’s product knowledge, service skills, and internal processes need to be constantly updated.
With well-defined customer service procedures and processes, you can give your team the right tools to help your customers achieve their desired outcomes.
The Essential Components of a Customer Service SOP
For an SOP to be truly effective, it should include the following components:
- Title and Purpose: Clearly label the SOP and briefly explain its objective.
- Scope: Define who and what the SOP applies to, detailing situations where the procedure should be followed.
- Responsibilities: List specific roles involved in executing different parts of the procedure.
- Procedure Details: Provide step-by-step instructions for each task within the SOP, ideally with as much detail as possible.
- Tools and Resources: List any technology, documents, or tools necessary to perform the tasks.
- Performance Standards: Define measurable outcomes to evaluate the success of the procedure, such as response times or customer satisfaction scores.
- Documentation and Records: Outline which records should be kept, along with guidelines for storage and retrieval.
- Troubleshooting: Include instructions for handling unusual situations or troubleshooting common problems.
Including these components ensures that your SOPs are actionable, complete, and easily understood by your team members.
Customer Service SOPs are a Competitive Asset
The importance of SOPs include saving time, operating efficiency and obviously giving customers the very best experience. They could be your greatest competitive edge!
"Over 80% of customers reported that receiving value during a service experience makes them more likely to repurchase even when given a chance to switch to a competitor." (Hubspot)
This means that existing customers can be a massive source of revenue—80% of your profits come from just 20% of your current customers. By implementing customer service SOPs, you’re ensuring that your team delivers exceptional value that keeps customers coming back.
The fact is you can’t afford not to focus on customer service nor building a process for customer service.
Although crafting a Customer Service SOP takes time, you’ll instantly start seeing the results.
How to write Customer Service SOPs
Now you have to dedicate hours to creating Customer Service SOPs?
No.
You can document in no time with tools like Whale.
It’s all about using the right software.
In creating the perfect customer success processes you can utilize;
- Use AI-Assist
- Import your current process
- Or simply use a template
And here are 4 best practices in creating customer service processes that have a massive impact.
1. Listen to your customers
Your customers will tell you when they’re unhappy and what they need if you give them half a chance!
Use surveys, reviews, and direct conversations to identify where your service can be improved.
Make a point of meeting customers on a consistent basis to see how your customer service process can be improved.
2. Listen to your team
If you think about it, your internal team members are also your customers.
And they’re the ones who have the closest relationship with external customers.
Make sure to involve them in (or even make them responsible for) creating Customer Service SOPs and processes that create the best outcome and experience for customers.
3. Document ideally in a cloud based easily accessible setting
Ok so you’ve got great customer service SOPs. You’ve worked on them diligently and now they sit on the customer success manager’s computer?
No ❌
These are potentially some of your business’s most important documents and training material.
Make sure every team member can access the latest version in real-time. Choose the best technology – which of course we think is Whale – to make sure your teams are trained and stay up to date.
4. Keep improving and measure progress
Ok so you’ve got great customer service SOPs. You’ve worked on them diligently and now they sit on the customer success manager’s computer?
No ❌
These are potentially some of your business’s most important documents and training material.
Make sure every team member can access the latest version in real-time. Choose the best technology – which of course we think is Whale – to make sure your teams are trained and stay up to date.
3 Customer Service SOPs you need
84% of customers are irritated when agents don’t have the necessary information to sort out an issue.
Make sure your team has the information they need when they need it! And have the basics in place to ensure your team is able to perform at their best as and when needed.
It’s not just about creating one SOP document; you need multiple. Here are three critical SOPs every customer service team should have in place:
1. Customer Service Level Agreement
If you’re servicing customers, you’re going to need an SLA.
In simple terms, a customer service level agreement (SLA) is a clear and agreed-upon document that outlines the expectations and responsibilities between a service provider and its customers. It serves as a mutual agreement that defines the level of service quality and support the customer can expect to receive.
The SLA typically includes specific details about the services being provided, such as response times, resolution times, availability, and performance metrics. It sets measurable targets and goals that both parties agree to meet. The agreement helps establish a common understanding of what is considered satisfactory service and provides a framework for assessing and improving service delivery.
An SLA gives customers a clear understanding of what they can expect from the service provider. It helps ensure transparency and accountability by specifying the service provider’s responsibilities, such as providing timely responses to inquiries, resolving issues within a certain timeframe, and maintaining a certain level of uptime or availability.
2. Customer FAQs
Customer FAQs are a collection of common questions and their corresponding answers designed to provide quick and accessible information to customers.
"Your FAQ documentation should address the most common questions customers have about your products, services, and brand as a whole. The best way to identify those questions is to tap into your customer service data and see which problems customers are consistently reaching out to you with." (Hubspot)
3. Escalation Process
Your company escalation process should be as smooth and seamless as possible. It’s all about resolving customers’ problems as quickly as possible.
If a problem is not resolved within the first interaction with a customer, you should have an escalation process that details;
- Roles
- Response times
- Targets
- Escalation
Other Must-have Customer Service SOPs
Once you have defined the above elements, you can document things like;
- Specific complaints handling
- The customer service Tone
- The right way to handle a customer crisis
How to Measure the Effectiveness of Customer Service SOPs
How do you know if your SOPs are effective? Here are key metrics to track:
Increased speed of Answers 🙋
Rather than having each agent develop their own messaging, answers, and resources to use with customers, give them ready-made content. This enables them to increase their reply speed.
Reduced call handle time ⌚
Quick access to your team’s frequently recurring questions helps them handle calls better and faster — a win-win for you and your customer.
Reduce training time 💪
Training new service agents are far quicker and easier when you have clear, explicit explanations of products and security knowledge, support processes, and messaging and troubleshooting info.
Reduces mistakes 👎
Having your way of work documented leaves less room for error. Everyone knows what is expected of them and how to handle different situations.
Also consider
- Customer Satisfaction (CSAT): Direct feedback from customers about their experience.
- First Contact Resolution (FCR): The percentage of issues resolved in the first interaction.
- Employee Engagement: Engaged employees are often better equipped to provide great customer service.
Tracking these KPIs helps you continuously improve your customer service procedures and achieve the desired outcomes for both your team and your customers.
Calculate your ROI
When you’re choosing a documentation & training solution for your team, you want to know what return you can expect.
Bottom line?
Standard Operating Procedures (SOPs) are vital for ensuring customer consistency, quality, and compliance in various operations across industries.
Standard Operating Procedures (SOPs) are essential for creating a consistent, high-quality customer service experience. They empower your team, reduce errors, and enhance customer satisfaction. With this guide, you have a blueprint for creating, implementing, and improving customer service SOPs that align with your company’s goals.
Check out how Whale can assist in creating customer vices SOPs that surprise and delight your customers.
Ready for a digital SOP strategy your Customer Service team will love?
Download our complimentary Ultimate Guide to SOP and Process Documentation below.
FAQs about Customer Service SOPs
What are the essential elements and parts of a SOP?
Every SOP should comprise of;
- Purpose and Scope: This section outlines the SOP’s objectives and the operations it covers, explaining why the procedure is necessary and who it applies to.
- Glossary or Definitions: It provides definitions for terms and acronyms used within the SOP to ensure clarity and understanding among all users.
- Procedure: The core section detailing the step-by-step instructions necessary to perform the tasks or processes covered by the SOP. This part should be clear and detailed enough for someone with the requisite skills to follow without prior experience.
- Roles and Responsibilities: Identifies the individuals or groups responsible for carrying out specific tasks within the procedure, ensuring accountability and clarity in execution.
Who Should Write SOPs?
SOPs should be written by individuals who have a deep understanding of the processes and tasks at hand, typically involving collaboration between:
- Subject Matter Experts (SMEs): Individuals with specialized knowledge or expertise in the process being documented.
- AI! You can even get AI to write your SOPs. Simply choose the AI Assist tool in Whale.
- Operational Staff: Employees who perform the tasks daily can provide practical insights into the workflow and identify common issues or bottlenecks.
- Quality Assurance Personnel: Ensures the SOP meets the required standards and complies with regulatory requirements.
- Management: Provides oversight to ensure the SOP aligns with organizational goals and policies.
Involving a cross-functional team in the SOP writing process helps ensure the document is comprehensive, accurate, and practical for end-users.
Key Terms & Further Reading on Customer Services SOPs
Ultimate Guide to SOP & Process Documentation
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