Blog
Bram Billiet
Co-founder and Chief Product Officer
Bram Billiet is the Co-founder and Chief Product Officer at Whale. His obsession with building the product is matched only by his love for conquering levels in Mario Brothers.
Posts from this author
AI and Agentic Workflows
How to use AI agents to scale your team's output (without hiring)
To use AI agents well, give each one a single job, point it at a source of truth you trust, keep its permissions narrow and have a person approve what it changes. Then put it on a schedule.
AI and Agentic Workflows
How to use the Whale MCP to create a company growth flywheel
Connect Claude, ChatGPT or Gemini to Whale with MCP and turn your SOPs into a growth flywheel your company AI runs on. A 6-step guide with real examples.
SOP & Process Documentation
How to choose SOP software: a practical buyer's guide
How to choose SOP software in 8 steps: the features that matter, questions to ask vendors, hidden costs and a free evaluation checklist.
SOP & Process Documentation
The 13 best wiki software tools for teams in 2027 (we compared them)
Compare the 13 best wiki software tools (including Whale) for internal company knowledge, cloud and self-hosted, with pricing, AI features and G2 ratings for 2027.
SOP & Process Documentation
8 of the best Slite alternatives for team documentation (2026)
Compare 8 Slite alternatives for team docs and SOPs on verified pricing, AI features and real cons, plus what each costs a 20-person team in 2026.
Operations & Compliance
Best OSHA Compliance Software: A Buyer’s Guide Built From the Regulation
A buyer’s guide to OSHA compliance software built from 29 CFR Part 1904: what the regulation requires of a system of record, and where five tools genuinely fit.
Certified Consultants
Whale for SAP ® Implementation Consultants: Documenting Client Processes That End Users Actually Consult
Three months after an SAP ® go-live, the calls start. An AR clerk cannot post a vendor invoice because the new payment terms validation is throwing an error nobody recognizes. A buyer cannot complete a purchase order release strategy because the approval chain points to someone who left the company. A controller cannot work out
Certified Consultants
Whale for Salesforce ® Implementation Consultants: Documenting Client Processes and SOPs That Actually Get Used
A practical guide for Salesforce ® implementation consultants on documenting client-specific Flows, validation rules, and operating procedures so the implementation survives rolloff.
Certified Consultants
The Best Software for Process Consultants in 2026: A Job-to-Be-Done Guide
A consultant-led guide to the best tools for documenting processes, managing knowledge, running client projects, and earning recurring revenue while you do it.
Certified Consultants
Whale for EOS ® Implementers: How to Strengthen the Process Component™ with Your Clients
A practical guide for EOS ® Implementers on using Whale at every beat of the EOS rhythm to document Core Processes, train teams, and unlock recurring revenue through the partner program.
SOP & Process Documentation
The Difference Between Policy and Procedure Explained
At its core, the difference between a policy and a procedure is beautifully simple: a policy tells you the what and the why, while a procedure shows you the how. Policies are the high-level guardrails that steer decision-making and keep everyone aligned with the company’s big-picture goals. Procedures are the nitty-gritty, step-by-step playbooks your team
SOP & Process Documentation
Unlock the SOP for project management: a practical guide to PM success
A well-crafted SOP for project management is so much more than just a document—it's the playbook that separates predictable success from constant chaos. Think of it as the standardized framework that guides your teams, making sure everyone is on the same page, reducing silly mistakes, and making project outcomes far more reliable. This kind of
Templates from this author
Health & Safety
Workstation Ergonomics Policy Template
Human Resources Templates
US Workplace Mental Health Policy Template
Health & Safety
US Workplace Safety Policy Template
Compliance
US Whistleblower Policy Template
Operations Templates
US Stock Take & Inventory Procedure Template
Human Resources Templates
WARN Act Notice Letter Template