Blog
Bram Billiet
Co-founder and Chief Product Officer
Bram Billiet, is the Co-founder and Chief Product Officer at Whale. His obsession for building the product is matched matched only by his love for conquering levels in Mario Brothers.
Posts from this author
SOP & Process Documentation
Best OSHA Compliance Software: A Buyer’s Guide Built From the Regulation
A buyer’s guide to OSHA compliance software built from 29 CFR Part 1904: what the regulation requires of a system of record, and where five tools genuinely fit.
Certified Consultants
Whale for SAP ® Implementation Consultants: Documenting Client Processes That End Users Actually Consult
Three months after an SAP ® go-live, the calls start. An AR clerk cannot post a vendor invoice because the new payment terms validation is throwing an error nobody recognizes. A buyer cannot complete a purchase order release strategy because the approval chain points to someone who left the company. A controller cannot work out
Certified Consultants
Whale for Salesforce ® Implementation Consultants: Documenting Client Processes and SOPs That Actually Get Used
A practical guide for Salesforce ® implementation consultants on documenting client-specific Flows, validation rules, and operating procedures so the implementation survives rolloff.
Certified Consultants
The Best Software for Process Consultants in 2026: A Job-to-Be-Done Guide
A consultant-led guide to the best tools for documenting processes, managing knowledge, running client projects, and earning recurring revenue while you do it.
Certified Consultants
Whale for EOS ® Implementers: How to Strengthen the Process Component™ with Your Clients
A practical guide for EOS ® Implementers on using Whale at every beat of the EOS rhythm to document Core Processes, train teams, and unlock recurring revenue through the partner program.
SOP & Process Documentation
The Difference Between Policy and Procedure Explained
At its core, the difference between a policy and a procedure is beautifully simple: a policy tells you the what and the why, while a procedure shows you the how. Policies are the high-level guardrails that steer decision-making and keep everyone aligned with the company’s big-picture goals. Procedures are the nitty-gritty, step-by-step playbooks your team
SOP & Process Documentation
Unlock the sop for project management: A Practical Guide to PM Success
A well-crafted SOP for project management is so much more than just a document—it's the playbook that separates predictable success from constant chaos. Think of it as the standardized framework that guides your teams, making sure everyone is on the same page, reducing silly mistakes, and making project outcomes far more reliable. This kind of
SOP & Process Documentation
Create an SOP for Sales That Actually Drives Results
A Sales Standard Operating Procedure (SOP) is more than just a document—it's the official playbook that lays out your company's proven best practices for every single part of the sales process. Think of it as a step-by-step guide ensuring every team member handles tasks with the same level of excellence. From prospecting and qualifying leads
SOP & Process Documentation
What Is Workflow Automation: what is workflow automation, a practical guide
Let's be honest, workflow automation is one of those terms that gets thrown around a lot. At its simplest, it’s about using technology to run your repetitive, rule-based business tasks on autopilot. Think of it as the digital version of a perfectly choreographed relay race. Instead of manually passing information from one person or system
SOP & Process Documentation
Master the training plan template for staff: A Practical Roadmap for Learning
Let's be real: a random pile of Word docs and checklists you can't quite trust isn't a training strategy. It's a growth killer, plain and simple. Switching to a standardized training plan template for staff creates a single source of truth, making sure every single person on your team gets the same high-quality guidance from
SOP & Process Documentation
Difference between process and procedure: Key to Operational Excellence
It’s a classic business mix-up: process vs procedure. The difference seems simple on the surface, but nailing it is the first real step toward building operations that actually scale. Think of it like this: a process is the big picture, the strategic ‘what’ and ‘why’ of achieving a goal. A procedure is the tactical ‘how’—the
SOP & Process Documentation
Your Free SOP Document Template And Guide To Creating It
It’s a familiar scene: you need to document a critical process, so you stare at a blank page, feeling a bit overwhelmed. Many teams solve this by grabbing the first generic SOP document template they find, quickly filling in the blanks, and calling it a day. But this approach almost always backfires. Soon enough, that
Templates from this author
Health & Safety
Workstation Ergonomics Policy Template
Human Resources Templates
US Workplace Mental Health Policy Template
Health & Safety
US Workplace Safety Policy Template
Compliance
US Whistleblower Policy Template
Operations Templates
US Stock Take & Inventory Procedure Template
Human Resources Templates
WARN Act Notice Letter Template