Customer story

How TurnUp gets new hires working from day one

TurnUp is growing fast, with 12 of its 20 team members joining this year. Whale is how every new hire learns the way the company works, starting on day one.

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4.8/5 on G2
SOC 2 certified

The TurnUp team talking together at Wintercircus.

12 new hires
Onboarded in one year
20
People on the team
Day 1
New hires start ready

The challenge
Starting a new job usually means slowly piecing together how a company works. Karim Chedly had lived that at previous employers, where understanding the culture and the procedures of his role was a long process. With 12 of TurnUp’s 20 people joining this year, that kind of ramp would never keep up.
“Before, it was a big process to understand the culture of the company and also all the procedures. This time it was easy, and it was fast to understand everything I need to do and what I need to know.”
Karim Chedly · Operations Manager
The solution
How Whale solved it
TurnUp runs its processes in Whale, and every team member uses it in their own way. Karim writes his processes out himself. Colleagues start from AI drafts, and one team member records his screen and lets Whale turn the recording into training material. When someone forgets a step, the answer is in Whale, not in someone’s head.
The results
Fast ramp for new hires
Karim joined TurnUp when it was already running on Whale. Understanding everything he needed to do and know went fast.
- Day-one ready onboarding
  Every start date is prepped step by step in Whale. When a new hire walks in, administration and accounts are already done.
- Whale for everything
  When Karim forgets a step, he checks Whale instead of relying on memory. It is now where he goes for every process.

Before and after Whale

Before Whale: Every new job started with a slow crawl through unwritten culture and procedures
After Whale: New hires see exactly what to do and what to know from day one
Before Whale: The knowledge of a role lived in people's heads, not written down
After Whale: Every process lives in Whale, captured however each person works best
Before Whale: Onboarding admin ran on memory, and steps slipped through
After Whale: Start dates are prepped step by step, with admin and accounts done before day one
Before Whale: A forgotten step meant nowhere to look it up
After Whale: Whale is the first place the team checks, for everything

“So when they start, everything has already been done for them.”

Karim Chedly · Operations Manager

Key features used

The parts of Whale doing the heavy lifting.

Onboarding checklists
Karim works through every new-hire step in Whale, so accounts and admin are done before day one.
Step Recorder
A team member records his screen while he works, and Whale turns the recording into training material.
AI-assisted drafting
Colleagues start from an AI draft instead of a blank page and shape it into the SOP they need.