How Fairway trained 100 people across 6 locations without being in the room

Results at a glance

• 0 travel

  To onboard 100 people

• 6

  Locations

• 100

  Team members

• The challenge

  Before COVID, Ben spent significant time onboarding through calls and in-person sessions. Once travel stopped, the question became how to stay productive across six locations when you cannot meet in person. Transparency and service are core to Fairway, so Ben needed a consistent way to communicate the team’s philosophy and values to every new hire, in a specific order, at scale.

  “One of the challenges especially during Covid was explaining thoughts and philosophies to new people, getting everyone on the team on the same page. I can’t be in five places at once. We have to have a medium to give people that kind of information.”

• The solution

  How Whale solved it

  Ben worked with process consultant Adi Klevit to plan the content and record videos that captured the voice and values of the organization. A one-page letter cannot replicate hearing it directly from the person who built the team. Whale made it possible to record that once and deploy it to everyone, every time, with compliance, consistency, and communication handled through one platform.

  

• The results

  One message across six locations

  Every new hire hears the same thing, in the same order, with the same detail, whichever office they join.

  • No travel required

    Ben records once and deploys to everyone, so onboarding no longer depends on being in the room.

  • Peace of mind on consistency

    Ben knows the team has gone through the right channels and that the company culture and expectations reached each person properly.

• Training flows

  Onboarding sequences make sure every new hire hears the same message in the same order, whatever location they join.

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• Video

  Recording video directly in Whale lets Ben deliver his voice and vision to new hires at scale, with no scheduling or travel.

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• Alice AI

  Company communication, philosophy, and process documentation live in one platform, accessible across all six locations.

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