Trusted by 5K+ teams of all sizes · 4.8/5 on G2
In their own words
What customers say about Whale
Jackie Holtzhauerto Eric Segall +1 Good afternoon all,
I just used the new “pick frame from video” feature and OH MY GOSH I LOVE ITTTTT!!!!
Thank you guys so much for that!!! ❤ That’s all I wanted to say. I’m super excited about that haha!
Libby MacBrideOperations Administrator at SynergyVet SynergyVet X Whale (usewhale.io) - the collab no one knew they needed but now we will never live without.
Stijn Smet 🐳 thank you for braving the snowstorms and flight chaos to get to our little southern city! We are so grateful you travel all this way and bring so much value with you on tour.
Today was a great way to jumpstart the next phase of Whale for us, and we can’t wait to keep our ever evolving knowledge base growing!
Stijn Smet 🐳🏳️🌈 | Head of Customer Success @Whale 🐳 | Award-…CHARLESTONNNNNNN. WHEEEEEEEEW! Sweet baby jesus.…more
21 repost
Robert Hi Nick, and Stino,
I just wanted to share some feedback from an auditor who used your product for the first time.
I had an audit on Wednesday with an important pharma client. I set an iPad in front of him with the top level of our SOPs on the screen. He spent several hours combing through our SOPs. At the end of the audit, during our closing meeting and without any prompting from me, he stated that the SOP library was "the best I've ever seen". Party because of the content, but mostly because of the structure and ease of use. He was really impressed at how easy it was to find what he was looking for, and how easily he learned how to use it without any help from me.
I should add that this was a full time auditor who has been doing this for decades. Stino, I know I've provided similar feedback in the past, but I'm sure neither of you will get tired of hearing it.
Have a great weekend.
Regards,
RobertKathy H.4:50 PMto me, MD, We had another success story yesterday. Only a few hours after we released it, an employee reached out because she had a bad punch on her timesheet. I assigned her the whale for that and she fixed it herself!!
Absolutely the best feeling in the world!
Kathy Hannah
CHIEF OPERATING OFFICERKristof Hebel8:19 AM Ok, this is officially awesome!
It is very detailed (too detailed) and requires some editing, but it would still save me at least 50% of the time and effort spent doing it from scratch.Now that I know how Whale thinks, I should be able to create some helpful SOP's.
I am baffled by it's video interpretation capabilities.
Thank you for brining Whale to ETRO.
Low effort, high impact! Celebrating our partnership with Whale Graeme Dergousoff30 Apr, 17:27to Stijn Smet +5 Thanks for the update Stino! It's funny what happens when the right solution is matched against the right problem.
And no doubt there is a debt of gratitude to the people - Shelley, Jessica, Karen, Kaila - for having the tenacity to execute and keep executing in the face of our seasonal pressures.
We look forward to the seasonal debrief.
Graeme Dergousoff
Vice-President of Finance | FinanceRyan Stalgaitis19:15to me, Timothy Hi Stino,
Thanks so much for reaching out and checking in.
The rollout went really well. The Whale hat was a huge hit (multiple team members asked for one of their own!) and it generated a ton of great conversations around Whale.
…
Nick Gordonto me Thanks Thomas,
People are excited
9:57 AMThoughts on it?
Marcus Walisky 9:57 AMsuper easy! Im excited to play around with it
❤️Alison Hill12:13To: Whale 🐳 +1 Hi Stino,
Thanks for meeting with us last week and for sending over this detailed recap of everything we discussed.
We're super excited to be rolling out to our first department tomorrow and feel so much more prepared and relaxed about it after our chat with you. So thank you for your tips and tricks and helping to relieve some of the stress and workload we were facing.
Wednesday mornings are good for us to meet going forwards. Looking forward to our next check-in!
Alison Hill
Process Team Leader
Posternock Apell Ryan Stalgaitis20:56to me, Timothy The team took it up a notch for me...we don't mess around when it comes to this Whale rollout, Stino!!! 🙂
Edward Arias, MBACOO | CPO | Culture & People Str… When someone walks into your office for the first time and immediately feels the culture, you know you’re building something intentional.
Stijn Smet 🐳, your observation was spot on. Culture isn’t accidental. It shows up in the way we celebrate performance, how teams support one another, and how aligned everyone is around shared goals. And the truth is, culture isn’t separate from performance. It drives it. The energy, clarity, and accountability inside an organization determine how sustainably and how quickly it can grow.
That’s also why shared knowledge is so critical. As companies scale, knowledge cannot live in silos or in the minds of a few high performers. It has to be documented, accessible, and embedded into daily workflows to truly develop teams and accelerate growth. Our partnership with you and Whale (usewhale.io) has been instrumental in helping us build that foundation. And the fact that you flew in from Belgium to invest in our people speaks volumes. Grateful for the partnership and excited for what we’re continuing to build together.
#Leadership #PeopleStrategy #CultureDrivesPerformance #KnowledgeManagement #ScalingWithExcellence
Sandy Johnson23:47 Yeah, I... it's been very user-friendly. I haven't really had any issues at all. In fact, I was super excited that, you know, it may...
it... I had no idea it was going to give me the step-by-step and the video all at one. I thought that was really cool, and then I made it do the quiz, it did the quiz, super easy to find, and then I clicked on checklist this morning. I was like, oh, I did a checklist, too, and I didn't even tell it. So, it's been pretty user-friendly, for sure.
So we had the rollout with the Managers&Team Leaders last Wednesday and from what I've heard from everyone so far it seems like it went well! The doughnuts definitely helped sweeten them up so thank you for the treat! I've attached some pictures from the session 🙂
Since last week, we've had two managers fully embracing Whale and inputting their existing video recorded process and policies into Whale, and it seems there's some healthy competition going on which is great to see! It's hard to walk round the office without someone saying, ooo have you checked Whale and seen what I've done, which is so positive to hear people getting excited about using it! In fact, I believe Andrew has been in touch with you this morning about us having run out of AI tokens so you can see how much people have been using it!
We've got our next two department rollouts booked in, one this afternoon, and one next Friday. Then there will be the remaining four after that.
Karina DelcourtDirector of Strategic Initiatives at ETRO Constr… We recently had a great, whole-day visit from Whale, the software that helps ETRO author, store and reference our SOPs at ETRO. It reminded me how important it really is to have everyone on the same page if we want to innovate.
Innovation sticks when it becomes the new standard. That’s what SOPs do: they turn hard-won learning into shared capability.
Why do SOPs matter in construction?
1. Safety first: clear steps reduce variability and risk
2. Repeatability: what worked once can work 100 times
3. Speed with control: faster onboarding, fewer handoffs lost
4. Continuous improvement: each iteration updates the standard
5. Resilience: knowledge survives vacations, turnover, and project transitionsSOPs aren’t bureaucracy. They’re how we protect what works while we push what’s next. Build the system, then improve the system.
At ETRO, we pair rapid prototyping with living SOPs - simple, visible, and easy to update - so improvements become the new baseline.
#construction #operations #SOP #innovation #lean #continuousimprovement #safety #digitaltransformation
Rated ‘Best support’
Better support
Expect quick answers on your questions, top notch coaching sessions and help with migrating your existing documentation to Whale.
Rated ‘Easiest to use’
Easier to use
Clients switch from other providers to Whale mostly because of our more user-friendly environment, making it easy for any team member to document, train or get trained.
Rated ‘High performer’
Higher performance
We understand that documenting processes takes work. Everything we provide in and around our platform is aimed at making the heavy lifting lighter, and shortening the time to value.
Loved for its overall simplicity and support
Trusted by 5K+ teams of all sizes · 4.8/5 on G2
The reviews are real. So are the results.
Questions teams ask before choosing Whale
Book a Demo01How is Whale rated on G2?
Whale holds a 4.8 out of 5 rating on G2. Reviewers give Whale badges for support quality and ease of use.
02Where do the reviews on this page come from?
Every quote on this page is a verified customer review on G2, written by teams that use Whale every day.
03What do teams use Whale for?
Teams use Whale to document SOPs and train employees on them. Alice, Whale’s AI assistant, answers questions from that knowledge while people work.
04How does Whale compare to other SOP tools?
Whale is AI-Powered SOP Software that covers documenting and training in one place. See how Whale stacks up against tools like Trainual and Scribe on our comparison pages.