Sales Script Template

A collection of proven sales scripts to guide your sales team towards success.

The script

A sales script gives a sales executive all the information they might need in a sales call. This might be to handle frequently asked questions, objections, and rejections, or simply to share additional helpful information with customers.

Objective of the Script

[Specify the specific goal you want reps to accomplish]


Talking Points

[Provide key points or cues for reps to touch on during the conversation]


Questions to Ask:

[List targeted questions that reps should ask to uncover prospect’s needs]


Customer Stories:

[Identify relevant customer stories to reinforce the narrative]
[Include links to case studies or assets for easy reference]


Additional Resources:

[Include links to additional resources or other cards]

Client Research

Before having a discussion with a client or potential customer it’s important to understand their scenario and situation.

Use search engines and LinkedIn profiles during pre-call sales planning to help discover the contact’s company, role, and other relevant details.

Here is the information you should know before connecting with a client or customer on a call;

  • Name
  • Title
  • Organization
  • History of the organization
  • Where are they in their buying cycle?
  • How did they find you?
  • Specific points of interest that you could highlight to them? E.g. You might highlight to an insurance client that your solution has helped 10 other insurance companie

7 tips for sales scripts

Three yellow crumpled pieces of paper containing SOPs and processes in a yellow speech bubble.

So you get a bunch of leads and then they convert right? Um no. Reply.io estimates that as many as 90-95% of inbound leads don’t end up converting.

So when connecting with a potential lead, it’s essential to really connect! Here’s how to do it;

  1. Focus On Building Relationships! No one wants to be sold to, so focus on building the relationship.
  2. Demonstrate that you know who you’re talking to by using relevant information related to their company or industry. This means you really need to know who you’re talking to!
  3. Don’t Overwhelm Your Audience with Features.
    Listen to their challenge and solve their challenge.
  4. Link your benefits to pain points
  5. Ask questions about those pain points
  6. Cut Jargon From Your Script – you can’t be sure your audience will understand what you mean so speak in plain easy to understand English.
  7. Always close for something. It’s ok to ask for something at the end of a call. Closing means a next step.

Crafted by Whale

Sales Script Template