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SEO Specialist

🐳 About Whale

Whale is the #1 AI-powered SOP platform. We help growing companies onboard faster and stop losing knowledge when people leave. We’re past 1,000 customers and heading for €10M ARR. Organic is our next unlock: we should turn up every time someone asks which SOP tool is best, and right now we don’t. That’s the job.

🚀 What You’ll Own

  • Authority through links. Earn editorial links from sites that already trust our competitors but have never heard of us.
  • The content engine. Own a publishing program (comparison pages, alternatives, vertical guides, answer-format content) built to rank in Google and get cited in AI Overviews and Perplexity.
  • Citations and mentions. Get Whale into the roundups, listicles, and high-traffic Reddit and forum threads that buyers read and AI models cite.
  • On-page. Audit our high-traffic pages and keep them matched to current search intent.
  • Reporting. Net new referring domains, AI-overview presence, organic sessions. Every Friday. No vanity metrics.

✅ You’re a fit if you

  • Know Ahrefs cold (Link Intersect, Content Explorer, Site Explorer).
  • Have earned editorial links through cold outreach and can show results.
  • Understand which sources AI pulls from (listicles, editorial mentions, Reddit threads) and how to earn a place in each.
  • Have built repeatable AI content systems, not one-off posts.
  • Think in link quality over raw traffic.
  • Stay organized with a lot in flight: outreach pipeline, content calendar, on-page backlog.

🫶 Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do, from product to meetings to team feedback and more.

🧭 Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.

🐇 We believe in simplicity with depth: every interaction should be easy without sacrificing quality.

⛵ We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.

🐳 We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.

🫶 Humble and honest: we respect each other and keep it real.