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Effective Examples of Operating Procedures in Startup Companies

Why do you need SOPs for your startup? It matters because without them you’ll be putting out the same fires ? twice, or a hundred times over!
Create SOPs for your startup

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Why Are SOPs Essential for Startups?

SOPs for startups are a game-changer, providing a clear framework to keep operations running smoothly as you grow. They ensure consistency, help onboard new hires quickly, and eliminate time wasted on repetitive explanations. By implementing SOPs, you can simplify the business planning process for entrepreneurs, allowing your team to focus on innovation and scaling—no chaos, just streamlined success!

10 Startup Challenges SOPs Can Solve

  • Maintaining Productivity: SOPs ensure every task is completed efficiently and consistently.
  • Faster Onboarding: Reduce the learning curve for new hires with documented workflows.
  • Deliver ROI: The right processes have a direct impact on business growth metrics
  • Consistency in Results: Standardized methods lead to predictable outcomes.
  • Scaling Operations: SOPs make processes repeatable and scalable.
  • Prevent employee burnout​: Reduce repetitive tasks, enabling teams to focus on creative work.
  • Improved Compliance: SOPs ensure adherence to regulations and industry standards.
  • Error Reduction: Clear instructions minimize SOP mistakes.
  • Crisis Management: SOPs provide guidelines for handling emergencies or transitions.
  • Investor Appeal: Structured operations signal stability and scalability. Investors are attracted to businesses with systems in place, like well-documented SOPs for startups.

As Craig Peterson, Co-founder of GCV Capital, highlights that investors in startups are attracted to scalable opportunities, strong leadership ability, and wheels that are already in motion.

SOPs are the foundation of how to implement scalable and effective startup procedures that address these challenges, paving the way for long-term success.

Practical Examples of Operating Procedures in Startup Companies

Startups thrive with well-defined SOPs that streamline operations and enhance productivity. Below are practical examples of operating procedures in startup companies, along with templates to help you effectively implement SOPs and foster small business innovation:

SOPs for Onboarding New Team Members

A structured onboarding process ensures new hires quickly integrate into your team and understand their roles, saving time and resources.

Example SOP for Onboarding:

Pre-Onboarding:

  • Send a welcome email with a checklist of required documents.
  • Set up email accounts and access to tools like Slack, project management platforms, and company dashboards.

Day 1 Activities:

  • Provide a company handbook and mission statement.
  • Assign an onboarding buddy for support.
  • Schedule a meeting with HR to discuss benefits, policies, and expectations.

Week 1 Goals:

  • Complete role-specific training using guides and videos.
  • Review key SOPs relevant to the role, such as customer interaction protocols or project management workflows.
  • Conduct a check-in meeting to address questions and gather feedback.

By documenting these startup procedures, you can ensure a consistent and productive experience for new hires.

SOPs for Scaling and Managing Operations

As startups grow, operational complexities increase. SOPs provide clear workflows to handle these processes efficiently without compromising quality.

Example SOP for Managing Operations:

Order Fulfillment Workflow:

  • Step 1: Receive order through the e-commerce system or CRM.
  • Step 2: Confirm payment and update the inventory system.
  • Step 3: Assign order to the warehouse team for packing.
  • Step 4: Schedule shipping and send tracking details to the customer.
  • Step 5: Update order status in the system and follow up for feedback.

Customer Support Workflow:

  • Step 1: Log the customer query into the helpdesk system.
  • Step 2: Assign to the appropriate support agent.
  • Step 3: Resolve the issue following pre-defined escalation protocols.
  • Step 4: Update the knowledge base if the query reveals a new issue.

These workflows are excellent examples of operating procedures in startup companies, enabling businesses to scale without disruptions and maintain customer satisfaction.

Proven Methods to Create SOPs for Startups

Creating SOPs for startups might seem daunting, but with the right approach, it becomes a manageable and rewarding process. Here’s a proven method to get started:

Hack no 1: Start with the 80-20 rule

Focus on the 80- 20 rule, prioritizing the vital 20% of processes that drive 80% of your results. These might include:

  • Onboarding new team members: Streamline the integration process with standardized startup procedures.
  • Handling customer inquiries: Provide consistent responses to improve customer experience.
  • Managing key operational tasks: Use clear examples of operating procedures in startup companies to optimize workflows.

Document these high-impact areas first to see immediate benefits.

And here’s the best part—you don’t need to start from scratch! Tools like Whale simplify how to create SOPs for managing small business innovation with hundreds of pre-built templates. These templates make it easy to establish and maintain SOPs, so you can focus on scaling your startup without the stress. ✅

Hack no 2: Use technology

Use tools like Whale, or other SOP software for startup to streamline documentation. These platforms often include templates, AI-powered assistants, and collaboration features to simplify how to implement SOPs in startups while saving you time and resources.

Benefits of SOP Tools:

  • Create SOP using AI.
  • Ensure documents are centralized, accessible and user-friendly.
  • Automate updates and track usage.

Why Whale is Ideal for Startups:

Whale offers unique features to elevate your startup procedures, including:

Whether you’re looking for examples of operating procedures in startup companies or need tools to manage SOPs for small business innovation, Whale’s platform is tailored to your needs. Check out all the features available and start simplifying your operations today! 

Image of the Whale Dashboard

Hack no 3: Make it engaging

In the age of memes and Netflix effect, your employees are used to being entertained at every turn. Engaging SOPs for startupsnot not only improve document engagement but are also far more effective at being read, understood, and implemented. Adding visuals and relatable content can dramatically increase how often your SOPs are used and their overall impact.

Tips to Make Your SOPs Engaging:

  • Use Visuals: Add flowcharts, screenshots, and diagrams to clarify complex steps.
  • Incorporate Videos or GIFs: Demonstrate processes visually, making them interactive and easier to follow.
  • Write Like a Human: Use conversational, approachable language that your team can connect with.
  • Make It Shareable: Format SOPs in a way that’s easy to distribute and reference across teams.

Example:
Instead of writing “Complete Form 102,” include a screenshot or video showing how to fill out the form step-by-step.

And don’t forget to actually use your SOPs

We hate to say it but if your SOPs aren’t easy to access, your employees probably won’t bother to read them. 🤓

SOPs aren’t about limiting creativity—they’re tools to free up time for innovation and focus. By streamlining workflows, SOPs become assets that drive growth and efficiency.

Once created, regularly review and update them to ensure they remain effective and aligned with your business’s needs.

What's the biggest challenge as a startup?

Entrepreneurship is filled with challenges. Creating SOPs might feel overwhelming, but tools like Whale simplify the process with SOP templates for startups, AI assistance, and collaborative features that save time.

The biggest problem in startups

To be fair, entrepreneurship can be one challenge after another.

And then you still have to create SOPs?! 

  • But they take so much time!
  • And you don’t know where to start?
  • And then how will you make sure your team reads them?
  • And can you possibly use them to train your teams?

But it doesn’t have to be this way. 

Did you know that creating killer SOPs for your business is quicker than ever?!

With documentation tools like Whale featuring AI Assist and pre-built SOP templates, creating effective and tailored SOPs for startups is quicker and easier than ever. You no longer need weeks or even days to build structured documentation. In just seconds, Whale empowers you to develop SOPs that are not only actionable but also engaging and ready for your team.

SOPs for Your Startup

Creating SOPs for startups is only the first step—their true value comes from how effectively they are implemented and integrated into daily operations. Here’s how to transform your SOPs into tools that drive efficiency and growth:

1. Appoint Experts and Establish Ownership

For every SOP, assign an owner responsible for its implementation and upkeep. It’s critical to appoint subject matter experts to take accountability for SOP creation and regular updates.

  • Example: Assign the Head of Customer Support to manage the "Responding to Customer Queries" SOP. Their role includes training the team, addressing bottlenecks, and reviewing feedback.

2. Customize SOPs for Different Roles

Not all employees need access to all SOPs. Tailoring SOPs to specific roles ensures relevance and prevents information overload.

  • How to Customize:
    • Group SOPs by department or function (e.g., HR, Marketing, Operations).
    • Create role-specific SOP manuals for employees.
    • Use permissions in SOP tools to control access.

Example:
For a Marketing Coordinator:

  • SOPs for social media scheduling, email campaigns, and content publishing. For an HR Manager:

3. Provide Comprehensive Training

Even the best SOPs can fail if employees don’t know how to use them. Standard operating procedure training ensures your team understands the purpose and process behind each SOP.

Example: During onboarding, new hires spend 1-2 hours reviewing role-specific SOPs, followed by a Q&A session with their manager.

4. Leverage Technology for Easy Access

If SOPs are hard to find, they won’t be used. Store them in a centralized, easily accessible location.

Pro Tip: Ensure SOPs are mobile-friendly for employees on the go. Whale has an app for this on IoS and Android. 

5. Foster a Culture of SOP Usage

Your team won’t adopt SOPs overnight. Leaders need to set an example by actively using and referring to them. Create a culture of continuous improvement to foster usage of SOPs in your startup. 

6. Monitor and Measure Effectiveness

Implementation doesn’t stop once SOPs are live. Regularly evaluate their effectiveness through SOP evaluation and gather feedback for continuous improvement.

What to Measure:

  • Usage Analytics: Tools like Waybook provide data on how often SOPs are accessed.
  • Process Outcomes: Compare pre- and post-SOP metrics like error rates, time savings, or customer satisfaction.
  • Employee Feedback: Conduct quarterly surveys or hold review sessions to understand pain points.

Example: After implementing an SOP for onboarding, track metrics such as reduced time-to-productivity for new hires or decreased manager hours spent training.

7. Update Regularly

Startups evolve rapidly, and outdated SOPs can cause confusion. Establish a routine review schedule to keep them relevant.

Pro Tip: Use version control to track changes and maintain historical records.

8. Use SOPs as a Problem-Solving Tool

When new challenges arise, refer back to existing SOPs or create new ones to address gaps.

Scenario:
Your team struggles with inconsistent client onboarding.
Action: Analyze the bottlenecks, create a comprehensive "Client Onboarding SOP," and train your team to implement it.

By following these steps, you can transform SOPs from static documents into dynamic tools that drive your startup’s success.

The Bottom Line: Why SOPs and Startup Procedures Drive Success

SOPs are your startup’s secret weapon for scaling without chaos. By documenting and standardizing your processes, you’ll save time, reduce errors, and foster a culture of efficiency and innovation.

Ultimate Guide to SOP & Process Documentation

The why, what, and how to unlock the next level of growth in your business with SOPS & systems

FAQs about The Examples of Operating Procedures in Startup Companies

A Standard Operating Procedure (SOP) is a detailed guide outlining the exact steps for completing routine tasks. By following SOPs consistently, startups can ensure they maintain uniformity in their processes, stay compliant with industry regulations, and uphold business standards every time.

Creating SOPs for small businesses is simple with the right approach:

  1. Define Your Goals: Clarify what the SOP aims to achieve.
  2. Identify Stakeholders: Involve experts and those who will use the SOP.
  3. Understand Your Audience: Tailor the content to the end-user’s needs.
  4. Set the Scope: Focus on specific processes and choose a clear format.
  5. Gather Information: Consult team members and review current workflows.
  6. Write the SOP: Include the purpose, steps, tools, and any required resources.
  7. Review and Test: Validate the SOP for clarity and practicality.
  8. Train Your Team: Ensure everyone understands how to use the SOP effectively.

Not at all! SOPs free up time and mental energy, allowing teams to focus on innovative, growth-oriented activities.

Onboard, train and elevate your team
with Whale

Whale is AI-powered software for documenting processes and training.