Most owners can’t say what their business is actually worth. And a lot of what drags that number down is sitting in one person’s head. 🧠

Three people who value, fix and document businesses for a living on what buyers actually pay for.

Shina Culberson, Quist Valuation, what buyers and investors really look for

• Why so few owners can say what their business is worth
• The value drivers that lift a valuation, and the ones that quietly kill it

Sean Hutchinson, Ready for Next USA, operational maturity as a value driver

• Why a business that depends on its owner is worth less
• Knowledge atrophy: what happens when know-how sits with one person

Gary Vanbutsele, Whale, a business that runs without you

• Turning how the business runs into processes people actually follow
• Documented operations as scaffolding for people and AI agents

Wednesday 19 August, 11:00 AM ET (8:00 AM PT). 🎥

PS. Can’t make it? Register anyways and we will send you the recording.