On-demand webinar
Is your team doing things how you want them done?
Good processes do not fail because they are bad. They fail because people stop following them once the expert leaves.
Greg Gunther, Gary Van Butsele
- Recorded Jul 16
- 60 min
- 4.0 from attendee reviews

Good processes don’t fail because they’re bad. They fail because people stop following them once the expert leaves. 🔁
Greg Gunther (Co-Founder & Director, Your Business Momentum) and Gary Van Butsele (Co-Founder & CEO, Whale) broke down why teams drift the moment attention moves on, and how to make process the way things actually get done. 🎥
📅 Recorded Thursday 16 July 2026
You’ll see:
- How to turn processes into “how we do things here”
- How to show the right process when your team needs it
- How to keep every site and shift working to the same standard
- How to catch a process that’s been quietly dropped
- Why teams follow the rules when someone’s watching, then slip when no one is
What's covered
- 01
How to turn processes into "how we do things here"
- 02
How to show the right process when your team needs it
- 03
How to keep every site and shift working to the same standard
Presenters
Greg Gunther
Co-Founder & Director · Your Business Momentum
Greg is Co-Founder and Director at Your Business Momentum, where he helps business owners build teams that run without them.
Gary Van Butsele
Co-Founder & CEO · Whale
Gary is Co-Founder and CEO of Whale and works with growing teams on turning the way they run into processes people follow.
Frequently asked questions
Watch the recording01What will you learn in this webinar?
Three things, covered live in the session:
- How to turn processes into "how we do things here"
- How to show the right process when your team needs it
- How to keep every site and shift working to the same standard
02What will you see?
A live demo inside Whale. The presenters build real SOPs and training flows on screen, using the same setup you would use with your own team. You can also explore the platform tour at your own pace, or see how other teams run Whale in our customer stories.
03Can I watch the recording afterwards?
Yes. On past webinars, the Watch the recording button opens a short form. Fill it in and the recording plays right away. All past and upcoming sessions are on the webinars page.
