COMPARISON
Glitter AI vs Whale: Which Is the Best Fit for Your Business?
- 4.8/5 on G2
- SOC 2 certified
Comparing Glitter AI vs Whale
Glitter AI is an AI documentation tool. You talk through a process while you work, and it captures your voice, your clicks and your screenshots, then writes the steps and keeps the original video alongside the finished guide. One recording gives you both a written SOP and a video walkthrough.
Whale is a SOP, training and knowledge platform. It also captures procedures, but its job continues after the guide exists: assigning it to the right people, checking they understood it, and keeping it current as the process changes.
They overlap on capture, and they separate on what happens next. This page sets out where each one is stronger, using both vendors’ own published information.
Side by side
In a seashell
| Feature |  | Glitter AI |
|---|---|---|
| G2 rating | 4.8 out of 5 | 4.8 out of 5 |
| Primary purpose | SOP, training and knowledge platform: written SOPs, checklists and video in one place | AI documentation capture: one screen recording becomes a written SOP and a video walkthrough, narrated in your own voice. |
| Customer Support | Live chat, 1-on-1 coaching, full migration service | Email and chat support, with dedicated support on Enterprise |
| Single source of truth | Central, searchable knowledge base for text and video | Guides live in Glitter AI, or export to the knowledge base you already run |
| Screen recording | Built-in Step Recorder, up to 10 min per video | Core strength: desktop and browser capture with voice narration |
| AI voiceover and translation | Not available | Transcribes your own narration, with AI translation in 99 languages |
| Written SOP and checklist templates | Template libraries included | Guides are generated from capture, not from templates |
| Training flows and onboarding paths | Available | SCORM export to your own LMS, as a paid add-on |
| Assign reading and track completion | Read Assignments with completion tracking | Not available |
| Check understanding | AI-generated quizzes | Not available |
| Approval and review cycles | Approval flows and expert review cycles | Version history on Pro and above |
| Org chart and role-based process mapping | Available | Roles and permissions, no org chart |
| Delivery in the flow of work | Browser extension, Slack, native mobile app | Guides embed into Notion, Confluence, Zendesk, WordPress and your own site |
| Integrations | 23 native integrations, plus MCP and API | Notion, Confluence, Zendesk and WordPress, plus Word, PowerPoint and SCORM export as add-ons |
| Write SOPs with an external AI tool | Yes, via Whale’s MCP | Not available |
| Security and compliance | SOC 2 certified, HIPAA ready, GDPR compliant | SOC 2 Type II on every plan, never trains AI models on your content, SSO and audit trail on Enterprise |
| Pricing | Free Plan, free forever for up to 10 members Scale Plan: $249/month billed annually with 3 creators and unlimited members Advance Plan: $499/month billed annually with 5 creators and unlimited members Enterprise Plan: Starting at Custom Find more info on Whale’s pricing here Find more info on Whale’s pricing here | Free: $0, 1 seat, 10 guides total, 5-minute recordings Pro: $16 per seat/month billed annually ($192 per seat/year), unlimited guides Team: $12 per seat/month billed annually ($720/year for 5 seats) Enterprise: custom pricing |
| Book a Demo |
Alice AI
Meet Alice, the AI that knows
how your company works
Alice is the AI assistant inside Whale. It works from your own SOPs and org chart, and builds content as well as finding it.
Answers with sources
Ask in plain language and follow up. Answers come from your workspace, with a link to the source.
Knows your org chart
Ask who owns a process, who reports to whom or which team handles what.
Creates for you
SOPs, checklists, step-by-step guides and quizzes, plus whole boards, libraries and playbooks when your permissions allow.
Brings in what you have
Turns PDF and Word files into SOPs, and videos into step-by-step guides.
Remembers how you work
Keeps your preferences and context, and you can see or delete every memory.
Whale MCP
Connect Claude, OpenAI or Gemini to search and build your SOPs, within your Whale permissions. Alice also works with Microsoft Teams, Slack and Notion.
Diving deeper
Features
Whale is built around the whole life of a procedure, not just its creation. Every SOP has an owner, a version history and a review cycle. You can assign it, confirm it has been read, and test understanding with AI-generated quizzes. Approval flows and expert review cycles keep content trustworthy as it changes, an org chart maps processes to roles, and template libraries mean you are not starting from a blank page. Whale records screen walkthroughs too, with a built-in Step Recorder and Video to SOP, and through Whale’s MCP external AI tools can read and write your documentation directly.
Glitter AI is very good at the thing it is built for. It captures a workflow from your screen while you narrate it, transcribes what you said into numbered steps, grabs a screenshot at each click, and keeps the original video next to the written guide. It will also take an existing recording, a Zoom or Loom file or footage of a real-world process, and turn that into a step-by-step guide, which is how most teams clear a backlog of old training videos.
Finished guides export to PDF, HTML and Markdown, or embed into a knowledge base you already run, with Word, PowerPoint and SCORM available as paid add-ons. Sensitive information can be blurred, and on-device blurring, where redaction happens locally before anything leaves the machine, is an add-on on Team and included on Enterprise.
Where it stops is training delivery. There are no courses, no quizzes and no completion tracking, so if you need to prove a procedure was read and understood, that has to happen somewhere else.
Ease of use
Whale is rated 9.6 out of 10 for ease of use on G2 and is built so a non-technical team member can document, find and train on a process without help. The setup that matters is structural: where procedures live, who owns them, and who has to read them.
Glitter AI is very quick to start. Install the extension or the desktop app, talk through a process once, and you have a guide without writing anything. Because the narration is transcribed rather than synthesised, the explanation sounds like the person who actually does the job.
The limits worth knowing before you commit are practical rather than conceptual. Recording length is capped by plan, from 5 minutes on the free tier to 60 minutes on Enterprise, and the free plan is a single seat with 10 guides in total and no PDF, HTML or Markdown export. Exporting and collaborating start on the paid tiers.
Customer Support
Whale provides a responsive team on live chat and email, plus Coaching & Training services and a Migration service that will take the documentation you already have, wherever it lives today, including exports from other tools, and get it in properly.
Glitter AI offers email and chat support on all plans, with dedicated support on Enterprise. Its security posture is a genuine strength and is worth stating plainly: it is SOC 2 Type II certified on every plan, and it states that customer content has never been used to train AI models.
The enterprise controls many IT teams ask about, single sign-on, an audit trail and custom branding, sit on the Enterprise plan, and are available on Team as paid monthly add-ons rather than being included.
Pricing
Free Plan: $0/month with 1 creator and up to 10 members
Scale Plan: $249/month billed annually with 3 creators and unlimited members
Advance Plan: $499/month billed annually with 5 creators and unlimited members
Enterprise Plan: Starting at Custom
Find more info on Whale’s pricing here
Free: $0, 1 seat, 10 guides total, 5-minute recordings
Pro: $16 per seat/month billed annually ($192 per seat/year), unlimited guides
Team: $12 per seat/month billed annually ($720/year for 5 seats)
Enterprise: custom pricing. Glitter AI publishes annually billed rates only.
Why teams choose Whale to run their SOPs and training
More secure
Rated ‘Easiest to Use’
Company knowledge sits in one permissioned system, with granular access per document, and Whale is SOC 2 certified, HIPAA ready and GDPR compliant.
Related to your business
Rated ‘High Performer’
Whale holds the written procedure as well as the walkthrough, so the answer your team gets is your process, with your tools, your thresholds and your exceptions, not a generic guide.
More support
Rated ‘Best Support’
Coaching on how to document well, not just how to click buttons, plus a full migration service to bring your existing guides and documents in.
What clients say about us on
Dedicated to Customer Success & Support
We make sure that each customer is onboarded exceptionally so that they can use the magic of Whale to it’s fullest. Our team will give you feedback on the best way to get started and best practices for documentation.
We offer a full migration service and will teach you our proven framework on how to create impactful documentation with no effort. Or you can simply enlist the help of one of our Certified partners to help you get it done. Book a demo and tell our team what you need!
Whale's Award Winning Customer Care
At Whale, we’re dedicated to ensuring your success as you build documentation your team can actually rely on. Discover our tailored resources and personalised support, designed to help you bring your existing guides and procedures, wherever they live today, into one system with owners, versions and training built in.
Knowledge Base
For Answers When You Need Them
Need answers on Whale? Our comprehensive Knowledge Base is at your fingertips, offering detailed articles, step-by-step guides, and in-depth videos. Whether you prefer to read or watch our videos, our award-winning* content is always available to you, completely free, forever.
Whale Universe
Your Gateway to Whale
Kickstart your Whale journey with the Whale Universe. It’s accessible directly from your dashboard. From the Whale Universe, you’ll be able to access ready-to-go templates, ask Alice (your personal AI assistant anything) and download the Mobile App, Step Recorder, and Extension in seconds.
Process University
Get Rewarded for Learning
Process University is like no other university. It’s a win-win for businesses and teams with process training that raises the value of your business and team members. Because we believe your teams don’t need training on our product, they should be awarded for being skilled in process.
1-on-1 Coaching
Invested in Your Success
For personalized guidance, our Customer Success team is ready to assist with 1-on-1 coaching. We don’t just teach you how to use Whale; we dive deep into best practices and use cases, ensuring you master the art of knowledge documentation. Let us help you navigate the platform with confidence.
Weekly Q&A Sessions
Learn As You Grow
Join our weekly training and Q&A to get personalized answers to your questions. Our regular webinars introduce new features and show you how to maximize your potential on the Whale platform. Whenever a new feature is introduced, we invite you to join us to ensure you get the most out of the platform.
Migration Services
Let Us Help You Make the Change
Already have your processes documented? We’re here to ensure a seamless transition to Whale. Our Migration Services don’t just transfer your content: they elevate it. We’ll refine and optimize your knowledge base to align with your goals, making it faster and easier for your team to find what they need.
Security
Security your IT team
can sign off on
What IT asks about before a rollout, answered.
SOC 2 certified
How your procedures and records are stored and protected is independently audited.
Granular permissions and enforced SSO
Available from the Advance plan, so access control matches how your organisation is already set up.
GDPR aligned
EU and UK data rights documented in the Whale Trust Center.
Your data, your region
Hosted in the US or the EU, whichever you choose.
Enterprise agreements
A BAA is signed on request on the Enterprise plan.
Plans that grow with your team
Scale
Most popularFor a team putting every process in one place.
$249/mobilled yearly- 3 creators includedEach extra creator: $29/mo billed yearly, $39/mo billed monthly.
Advance
For growing teams that onboard and train at scale.
$499/mobilled yearly- 5 creators includedEach extra creator: $39/mo billed yearly, $49/mo billed monthly.
Enterprise
For larger organizations that need security and control.
Custombilled yearly- Unlimited members
Frequently Asked Questions About Glitter AI vs Whale
01What is Glitter AI?
Glitter AI is an AI documentation tool that turns a single screen recording into a written, step-by-step SOP and a video walkthrough at the same time. You narrate the process while you do it, and it transcribes your narration into numbered steps, captures a screenshot at every click, and keeps the original video beside the written guide. It also converts existing video, such as a meeting or screen recording, into documentation, and guides export to PDF, HTML and Markdown.
02How much does Glitter AI cost?
Glitter AI publishes annually billed rates. The free plan is $0 for a single seat with 10 guides in total and a 5-minute recording limit. Pro is $16 per seat per month billed annually ($192 per seat per year) with unlimited guides and 15-minute recordings. Team is $12 per seat per month billed annually ($720 per year for 5 seats) with 30-minute recordings. Enterprise is custom priced with unlimited seats and 60-minute recordings.
Some features that are included elsewhere are priced separately here: single sign-on, an audit trail, custom branding and HIPAA coverage are Enterprise features, available on Team as monthly add-ons.
03What is the difference between Glitter AI and Whale?
Glitter AI creates guides. Whale runs them. With Glitter AI you record a process once and get a written SOP and a narrated video out of it, which is genuinely faster than writing one by hand. With Whale you get that documentation plus the layer around it: assigning procedures to the right roles, checking understanding with quizzes, tracking completion, and an org chart that maps processes to the people who own them.
04Is Whale expensive compared to Glitter AI?
Whale and Glitter AI are priced differently.
Glitter AI is priced per seat for people creating guides. Whale is priced per plan, with unlimited members on paid plans and a set number of creators included, because it is carrying training delivery, assignments, completion tracking and an org chart as well as the documents. If all you need is faster documentation, Glitter AI is the cheaper tool and the right one. If you also need to prove people have read and understood a procedure, compare it against what that would otherwise cost you in a separate LMS.
05What is the best alternative to Glitter AI?
Whale. Glitter AI turns what you say and do into a guide. Whale is where those guides become an operating system: one searchable place for text, checklists and video, each procedure owned, versioned and reviewed, and assigned to the right roles as trackable training.
06👉 Choose Whale as an alternative to Glitter AI if
- You need written SOPs, checklists and policies as your source of truth, not only voice-to-guide captures.
- You want every procedure to have an owner, a version history and a review date.
- You need to prove who has read and understood which version.
- You’re looking for AI SOP Software with employee onboarding and training features.
- You want structured onboarding and training paths inside the tool rather than exported to an LMS.
- You want processes mapped to roles with an org chart.
- You want one searchable place for text, checklists and video together.
- You want AI tools to read and write your documentation through an MCP server.
07Key Terms & Further Reading on SOPs and Video Documentation
Key Definitions
Additional resources
30-60-90 Onboarding Plan Template
Customer Service Process Template
Mission and Vision Statement Template
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