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Guidde is an AI video documentation tool. It captures what you do on screen and turns it into a polished step-by-step video guide with an AI voiceover, and it can convert that guide into a written article. At that job it is genuinely very good, and this page does not pretend otherwise.
Whale is a different shape of product. It is an SOP, training and knowledge platform: written procedures and video living in one searchable place, each with an owner, a version history and a review date, plus training flows, read assignments, quizzes and approval cycles. The honest question is not which tool is better, it is whether you need polished video guides or a system that runs your processes and trains your team against them.
G2 rating
4.8 out of 5
4.8 out of 5
Primary purpose
SOP, training and knowledge platform: written SOPs, checklists and video in one place
AI video documentation and enablement: video first, with video-to-article conversion
Customer Support
Live chat, 1-on-1 coaching, full migration service
Email and chat support; dedicated CSM and 24/7 priority on higher tiers
Single source of truth
Central, searchable knowledge base for text and video
Searchable video workspace, plus Ask for cited answers
Screen recording
Built-in Step Recorder, up to 10 min per video
Core strength: web, desktop and mobile capture
AI voiceover and translation
Not available
200 to 400+ voices, 50+ languages
Written SOP and checklist templates
Template libraries included
Guides are generated from capture, not from templates
Training flows and onboarding paths
Available
Guides plus SCORM export to your own LMS
Assign reading and track completion
Read Assignments with completion tracking
Video analytics and viewer activity feed
Check understanding
AI-generated quizzes
Generative Quiz
Approval and review cycles
Approval flows and expert review cycles
Content review and version control on higher tiers
Org chart and role-based process mapping
Available
Role-based access control, no org chart
Delivery in the flow of work
Browser extension, Slack, native mobile app
Broadcast embeds guidance in Salesforce, ServiceNow, Zendesk and more
Integrations
23 native integrations, plus MCP and API
15+ including Slack, Zendesk, Confluence, Salesforce, ServiceNow, SCORM
Write SOPs with an external AI tool
Yes, via Whale’s MCP
Not available
Security and compliance
SOC 2 certified, HIPAA ready, GDPR compliant
SOC 2 Type 2, annual penetration testing, SSO and SCIM on Enterprise
Pricing
Free Plan, free forever for up to 10 members
Scale Plan: $249/month billed annually with 3 creators and unlimited members
Advance Plan: $499/month billed annually with 5 creators and unlimited members
Enterprise Plan: Starting at $1499/month
Find more info on Whale’s pricing here
Find more info on Whale’s pricing here
Free: $0 per creator, up to 25 how-to videos, web capture only
Pro: $19 per creator/month billed annually, $29 monthly
Business: $39 per creator/month billed annually, $59 monthly, up to 5 creators
Enterprise: pricing on request
Viewers are free on every plan; only admins, content managers and creators use a paid seat.
G2 rating
4.8 out of 5
4.8 out of 5
Primary purpose
SOP, training and knowledge platform: written SOPs, checklists and video in one place
AI video documentation and enablement: video first, with video-to-article conversion
Customer Support
Live chat, 1-on-1 coaching, full migration service
Email and chat support; dedicated CSM and 24/7 priority on higher tiers
Single source of truth
Searchable video workspace, plus Ask for cited answers
Screen recording
Built-in Step Recorder, up to 10 min per video
Core strength: web, desktop and mobile capture
AI voiceover and translation
Not available
200 to 400+ voices, 50+ languages
Written SOP and checklist templates
Template libraries included
Guides are generated from capture, not from templates
Training flows and onboarding paths
Available
Guides plus SCORM export to your own LMS
Assign reading and track completion
Read Assignments with completion tracking
Video analytics and viewer activity feed
Check understanding
AI-generated quizzes
Generative Quiz
Approval and review cycles
Approval flows and expert review cycles
Content review and version control on higher tiers
Org chart and role-based process mapping
Available
Role-based access control, no org chart
Delivery in the flow of work
Browser extension, Slack, native mobile app
Broadcast embeds guidance in Salesforce, ServiceNow, Zendesk and more
Integrations
23 native integrations, plus MCP and API
15+ including Slack, Zendesk, Confluence, Salesforce, ServiceNow, SCORM
Pricing
Free Plan, free forever for up to 10 members
Scale Plan: $249/month billed annually with 3 creators and unlimited members
Advance Plan: $499/month billed annually with 5 creators and unlimited members
Enterprise Plan: Starting at $1499/month
Find more info on Whale’s pricing here
Free: $0 per creator, up to 25 how-to videos, web capture only
Pro: $19 per creator/month billed annually, $29 monthly
Business: $39 per creator/month billed annually, $59 monthly, up to 5 creators
Enterprise: pricing on request
Viewers are free on every plan; only admins, content managers and creators use a paid seat.
Whale is built around the whole life of a procedure, not just its creation. Every SOP has an owner, a version history and a review cycle. You can assign it, confirm it has been read, and test understanding with AI-generated quizzes. Approval flows and expert review cycles keep content trustworthy as it changes, an org chart maps processes to roles, and template libraries mean you are not starting from a blank page. Whale records screen walkthroughs too, with a built-in Step Recorder and Video to SOP, and through Whale’s MCP external AI tools can read and write your documentation directly.
Guidde is excellent at the thing it is built for. It captures a workflow from your screen and produces a polished video guide with an AI voiceover, in a large library of voices and more than 50 languages, and it will convert PDFs and slide decks into video as well. Broadcast then delivers those guides inside tools like Salesforce, ServiceNow and Zendesk, which is a real strength. What it is not is a written-SOP system of record: guides come from capture rather than from templates, there is no org chart or role-based process mapping, and structured training paths run through SCORM export to your own LMS rather than inside the product.
Whale is rated 9.6 out of 10 for ease of use on G2 and is built so a non-technical team member can document, find and train on a process without help. The setup that matters is structural: where procedures live, who owns them, and who has to read them.
Guidde is very quick to start. Install the extension, record a workflow, and you have a narrated guide within minutes, which is why it spreads fast inside teams. The friction appears later and is organisational: a growing library of videos still needs owners, review dates and a way to prove people watched and understood them.
Whale provides a responsive team on live chat and email, plus Coaching & Training services and a Migration service that will take the documentation you already have, wherever it lives today, including exports from other tools, and get it in properly.
Guidde offers email and chat support on all plans, with a dedicated Customer Success Manager, custom onboarding and 24/7 priority support on its higher tiers.
Free Plan: $0/month with 1 creator and up to 10 members
Scale Plan: $249/month billed annually with 3 creators and unlimited members
Advance Plan: $499/month billed annually with 5 creators and unlimited members
Enterprise Plan: Starting at $1499/month
Find more info on Whale’s pricing here
Free: $0 per creator, up to 25 how-to videos
Pro: $19 per creator/month billed annually, $29 monthly
Business: $39 per creator/month billed annually, $59 monthly
Enterprise: pricing on request. Viewers are free on every plan.
Company knowledge sits in one permissioned system, with granular access per document, and Whale is SOC 2 certified, HIPAA ready and GDPR compliant.
Whale holds the written procedure as well as the walkthrough, so the answer your team gets is your process, with your tools, your thresholds and your exceptions, not a generic guide.
Coaching on how to document well, not just how to click buttons, plus a full migration service to bring your existing guides and documents in.
Whether you’re a team of 5 or 205, and you have a bunch of SOPs lying around or are completely new to the documentation game.
“Next to their very competitive pricing, their support is from out of this world. We used other tools before, but we left a bit hanging in the past regarding the support piece. Stino & his team are always available whenever we have a query which is amazing!”
Jonas M., Small-Business (50 or fewer employees)
“We find Whale easy and intuitive to set up, navigate, and use, and the customer support has been AMAZING. Even though we are still onboarding—and so do not yet have our final structure in place—we can already find any process document within a few seconds (using Whale’s handy search feature).”
Verified User in Financial Services, Small-Business (50 or fewer employees)
“Whale is very user-friendly and has pre-built templates that make design and flow seamless! Automated reminders make it easy to keep important information up to date for staff in our change-oriented organization.”
Julie H., Mid-Market (51-1000 employees)
“The platform is easy to use and even easier to keep up to date. I love their search features, the widget (you can search and find without leaving your current window) and the automations.”
Julianne W., VP of Operations, Small-Business (50 or fewer employees)
We make sure that each customer is onboarded exceptionally so that they can use the magic of Whale to it’s fullest. Our team will give you feedback on the best way to get started and best practices for documentation.
We offer a full migration service and will teach you our proven framework on how to create impactful documentation with no effort. Or you can simply enlist the help of one of our Certified partners to help you get it done. Book a demo and tell our team what you need!
At Whale, we’re dedicated to ensuring your success as you build documentation your team can actually rely on. Discover our tailored resources and personalised support, designed to help you bring your existing guides and procedures, wherever they live today, into one system with owners, versions and training built in.
Need answers on Whale? Our comprehensive Knowledge Base is at your fingertips, offering detailed articles, step-by-step guides, and in-depth videos. Whether you prefer to read or watch our videos, our award-winning* content is always available to you, completely free, forever.
Kickstart your Whale journey with the Whale Universe. It’s accessible directly from your dashboard. From the Whale Universe, you’ll be able to access ready-to-go templates, ask Alice (your personal AI assistant anything) and download the Mobile App, Step Recorder, and Extension in seconds.
Process University is like no other university. It’s a win-win for businesses and teams with process training that raises the value of your business and team members. Because we believe your teams don’t need training on our product, they should be awarded for being skilled in process.
For personalized guidance, our Customer Success team is ready to assist with 1-on-1 coaching. We don’t just teach you how to use Whale; we dive deep into best practices and use cases, ensuring you master the art of knowledge documentation. Let us help you navigate the platform with confidence.
Join our weekly training and Q&A to get personalized answers to your questions. Our regular webinars introduce new features and show you how to maximize your potential on the Whale platform. Whenever a new feature is introduced, we invite you to join us to ensure you get the most out of the platform.
Already have your processes documented? We’re here to ensure a seamless transition to Whale. Our Migration Services don’t just transfer your content: they elevate it. We’ll refine and optimize your knowledge base to align with your goals, making it faster and easier for your team to find what they need.
Guidde is an AI-powered video documentation platform. It captures what you do on screen and turns it into a polished step-by-step video guide with an AI voiceover, and it can convert that guide into a written article, or turn an existing PDF or slide deck into a video. Its Broadcast product delivers those guides inside tools such as Salesforce, ServiceNow and Zendesk, and Ask answers questions from the library you have built.
Guidde is priced per creator, and viewers are free on every plan: only admins, content managers and creators use a paid seat. The Free plan is $0 and covers up to 25 how-to videos with web capture only. Pro is $19 per creator per month billed annually, or $29 monthly, which removes the watermark and lifts the video limit. Business is $39 per creator per month billed annually, or $59 monthly, adding desktop capture, analytics and unlimited text-to-voice for up to 5 creators. Enterprise is priced on request and adds SSO, multi-language translation, PII redaction and content review. There is also a 7-day Business trial with no credit card required. Confirm current rates on Guidde’s own pricing page.
Guidde makes video guides. Whale runs your processes. With Guidde you get a polished narrated walkthrough of a task, delivered where people work. With Whale you get written SOPs and video in one searchable knowledge base, each with an owner, a version history and a review date, plus training flows, read assignments with completion tracking, quizzes, approval cycles, and an org chart that maps processes to roles. If the problem you are solving is “we need better how-to videos”, Guidde is a strong answer. If it is “nobody knows which procedure is current, or whether the team has read it”, that is what Whale is for.
Per creator, Guidde is cheaper, and it is only fair to say so: $19 to $39 per creator per month against Whale plans starting at $249 per month. They are not the same purchase, though. Guidde prices a video creation tool per seat. Whale prices a platform that includes written SOPs, training flows, onboarding, quizzes, approval workflows and knowledge search, with unlimited members and creators included in each plan. Whale also has a Free plan that is free forever for up to 10 members, so you can test the fit before spending anything.
Whale. Guidde is strong at AI-generated video documentation. Whale keeps video alongside written SOPs, checklists and policies in one searchable place, then assigns it as training with quizzes and read tracking, so you know the process was understood and not just watched.
