COMPARISON
Guidde vs Whale: Which Is the Best Fit for Your Business?
- 4.8/5 on G2
- SOC 2 certified
Comparing Guidde vs Whale
Guidde is an AI video documentation tool. It captures what you do on screen and turns it into a polished step-by-step video guide with an AI voiceover, and it can convert that guide into a written article. At that job it is genuinely very good, and this page does not pretend otherwise.
Whale is a different shape of product. It is an SOP, training and knowledge platform: written procedures and video living in one searchable place, each with an owner, a version history and a review date, plus training flows, read assignments, quizzes and approval cycles. The honest question is not which tool is better, it is whether you need polished video guides or a system that runs your processes and trains your team against them.
Side by side
In a seashell
| Feature |  | Guidde |
|---|---|---|
| G2 rating | 4.8 out of 5 | 4.8 out of 5 |
| Primary purpose | SOP, training and knowledge platform: written SOPs, checklists and video in one place | AI video documentation and enablement: video first, with video-to-article conversion |
| Customer Support | Live chat, 1-on-1 coaching, full migration service | Email and chat support; dedicated CSM and 24/7 priority on higher tiers |
| Single source of truth | Central, searchable knowledge base for text and video | Searchable video workspace, plus Ask for cited answers |
| Screen recording | Built-in Step Recorder, up to 10 min per video | Core strength: web, desktop and mobile capture |
| AI voiceover and translation | Not available | 200 to 400+ voices, 50+ languages |
| Written SOP and checklist templates | Template libraries included | Guides are generated from capture, not from templates |
| Training flows and onboarding paths | Available | Guides plus SCORM export to your own LMS |
| Assign reading and track completion | Read Assignments with completion tracking | Video analytics and viewer activity feed |
| Check understanding | AI-generated quizzes | Generative Quiz |
| Approval and review cycles | Approval flows and expert review cycles | Content review and version control on higher tiers |
| Org chart and role-based process mapping | Available | Role-based access control, no org chart |
| Delivery in the flow of work | Browser extension, Slack, native mobile app | Broadcast embeds guidance in Salesforce, ServiceNow, Zendesk and more |
| Integrations | 23 native integrations, plus MCP and API | 15+ including Slack, Zendesk, Confluence, Salesforce, ServiceNow, SCORM |
| Write SOPs with an external AI tool | Yes, via Whale’s MCP | Not available |
| Security and compliance | SOC 2 certified, HIPAA ready, GDPR compliant | SOC 2 Type 2, annual penetration testing, SSO and SCIM on Enterprise |
| Pricing | Free Plan, free forever for up to 10 members Scale Plan: $249/month billed annually with 3 creators and unlimited members Advance Plan: $499/month billed annually with 5 creators and unlimited members Enterprise Plan: Starting at Custom Find more info on Whale’s pricing here Find more info on Whale’s pricing here | Free: $0 per creator, up to 25 how-to videos, web capture only Pro: $19 per creator/month billed annually, $29 monthly Business: $39 per creator/month billed annually, $59 monthly, up to 5 creators Enterprise: pricing on request Viewers are free on every plan; only admins, content managers and creators use a paid seat. |
| Book a Demo |
Alice AI
Meet Alice, the AI that knows
how your company works
Alice is the AI assistant inside Whale. It works from your own SOPs and org chart, and builds content as well as finding it.
Answers with sources
Ask in plain language and follow up. Answers come from your workspace, with a link to the source.
Knows your org chart
Ask who owns a process, who reports to whom or which team handles what.
Creates for you
SOPs, checklists, step-by-step guides and quizzes, plus whole boards, libraries and playbooks when your permissions allow.
Brings in what you have
Turns PDF and Word files into SOPs, and videos into step-by-step guides.
Remembers how you work
Keeps your preferences and context, and you can see or delete every memory.
Whale MCP
Connect Claude, OpenAI or Gemini to search and build your SOPs, within your Whale permissions. Alice also works with Microsoft Teams, Slack and Notion.
Diving deeper
Features
Whale is built around the whole life of a procedure, not just its creation. Every SOP has an owner, a version history and a review cycle. You can assign it, confirm it has been read, and test understanding with AI-generated quizzes. Approval flows and expert review cycles keep content trustworthy as it changes, an org chart maps processes to roles, and template libraries mean you are not starting from a blank page. Whale records screen walkthroughs too, with a built-in Step Recorder and Video to SOP, and through Whale’s MCP external AI tools can read and write your documentation directly.
Guidde is excellent at the thing it is built for. It captures a workflow from your screen and produces a polished video guide with an AI voiceover, in a large library of voices and more than 50 languages, and it will convert PDFs and slide decks into video as well. Broadcast then delivers those guides inside tools like Salesforce, ServiceNow and Zendesk, which is a real strength. What it is not is a written-SOP system of record: guides come from capture rather than from templates, there is no org chart or role-based process mapping, and structured training paths run through SCORM export to your own LMS rather than inside the product.
Ease of use
Whale is rated 9.6 out of 10 for ease of use on G2 and is built so a non-technical team member can document, find and train on a process without help. The setup that matters is structural: where procedures live, who owns them, and who has to read them.
Guidde is very quick to start. Install the extension, record a workflow, and you have a narrated guide within minutes, which is why it spreads fast inside teams. The friction appears later and is organisational: a growing library of videos still needs owners, review dates and a way to prove people watched and understood them.
Customer Support
Whale provides a responsive team on live chat and email, plus Coaching & Training services and a Migration service that will take the documentation you already have, wherever it lives today, including exports from other tools, and get it in properly.
Guidde offers email and chat support on all plans, with a dedicated Customer Success Manager, custom onboarding and 24/7 priority support on its higher tiers.
Pricing
Free Plan: $0/month with 1 creator and up to 10 members
Scale Plan: $249/month billed annually with 3 creators and unlimited members
Advance Plan: $499/month billed annually with 5 creators and unlimited members
Enterprise Plan: Starting at Custom
Find more info on Whale’s pricing here
Free: $0 per creator, up to 25 how-to videos
Pro: $19 per creator/month billed annually, $29 monthly
Business: $39 per creator/month billed annually, $59 monthly
Enterprise: pricing on request. Viewers are free on every plan.
Why teams choose Whale to run their SOPs and training
More secure
Rated ‘Easiest to Use’
Company knowledge sits in one permissioned system, with granular access per document, and Whale is SOC 2 certified, HIPAA ready and GDPR compliant.
Related to your business
Rated ‘High Performer’
Whale holds the written procedure as well as the walkthrough, so the answer your team gets is your process, with your tools, your thresholds and your exceptions, not a generic guide.
More support
Rated ‘Best Support’
Coaching on how to document well, not just how to click buttons, plus a full migration service to bring your existing guides and documents in.
What clients say about us on
Dedicated to Customer Success & Support
We make sure that each customer is onboarded exceptionally so that they can use the magic of Whale to it’s fullest. Our team will give you feedback on the best way to get started and best practices for documentation.
We offer a full migration service and will teach you our proven framework on how to create impactful documentation with no effort. Or you can simply enlist the help of one of our Certified partners to help you get it done. Book a demo and tell our team what you need!
Whale's Award Winning Customer Care
At Whale, we’re dedicated to ensuring your success as you build documentation your team can actually rely on. Discover our tailored resources and personalised support, designed to help you bring your existing guides and procedures, wherever they live today, into one system with owners, versions and training built in.
Knowledge Base
For Answers When You Need Them
Need answers on Whale? Our comprehensive Knowledge Base is at your fingertips, offering detailed articles, step-by-step guides, and in-depth videos. Whether you prefer to read or watch our videos, our award-winning* content is always available to you, completely free, forever.
Whale Universe
Your Gateway to Whale
Kickstart your Whale journey with the Whale Universe. It’s accessible directly from your dashboard. From the Whale Universe, you’ll be able to access ready-to-go templates, ask Alice (your personal AI assistant anything) and download the Mobile App, Step Recorder, and Extension in seconds.
Process University
Get Rewarded for Learning
Process University is like no other university. It’s a win-win for businesses and teams with process training that raises the value of your business and team members. Because we believe your teams don’t need training on our product, they should be awarded for being skilled in process.
1-on-1 Coaching
Invested in Your Success
For personalized guidance, our Customer Success team is ready to assist with 1-on-1 coaching. We don’t just teach you how to use Whale; we dive deep into best practices and use cases, ensuring you master the art of knowledge documentation. Let us help you navigate the platform with confidence.
Weekly Q&A Sessions
Learn As You Grow
Join our weekly training and Q&A to get personalized answers to your questions. Our regular webinars introduce new features and show you how to maximize your potential on the Whale platform. Whenever a new feature is introduced, we invite you to join us to ensure you get the most out of the platform.
Migration Services
Let Us Help You Make the Change
Already have your processes documented? We’re here to ensure a seamless transition to Whale. Our Migration Services don’t just transfer your content: they elevate it. We’ll refine and optimize your knowledge base to align with your goals, making it faster and easier for your team to find what they need.
Security
Security your IT team
can sign off on
What IT asks about before a rollout, answered.
SOC 2 certified
How your procedures and records are stored and protected is independently audited.
Granular permissions and enforced SSO
Available from the Advance plan, so access control matches how your organisation is already set up.
GDPR aligned
EU and UK data rights documented in the Whale Trust Center.
Your data, your region
Hosted in the US or the EU, whichever you choose.
Enterprise agreements
A BAA is signed on request on the Enterprise plan.
Plans that grow with your team
Scale
Most popularFor a team putting every process in one place.
$249/mobilled yearly- 3 creators includedEach extra creator: $29/mo billed yearly, $39/mo billed monthly.
Advance
For growing teams that onboard and train at scale.
$499/mobilled yearly- 5 creators includedEach extra creator: $39/mo billed yearly, $49/mo billed monthly.
Enterprise
For larger organizations that need security and control.
Custombilled yearly- Unlimited members
Frequently Asked Questions About Guidde vs Whale
01What is Guidde?
Guidde is an AI-powered video documentation platform. It captures what you do on screen and turns it into a polished step-by-step video guide with an AI voiceover, and it can convert that guide into a written article, or turn an existing PDF or slide deck into a video. Its Broadcast product delivers those guides inside tools such as Salesforce, ServiceNow and Zendesk, and Ask answers questions from the library you have built.
02How much does Guidde cost?
Guidde is priced per creator, and viewers are free on every plan: only admins, content managers and creators use a paid seat. The Free plan is $0 and covers up to 25 how-to videos with web capture only. Pro is $19 per creator per month billed annually, or $29 monthly, which removes the watermark and lifts the video limit. Business is $39 per creator per month billed annually, or $59 monthly, adding desktop capture, analytics and unlimited text-to-voice for up to 5 creators. Enterprise is priced on request and adds SSO, multi-language translation, PII redaction and content review. There is also a 7-day Business trial with no credit card required. Confirm current rates on Guidde’s own pricing page.
03What is the difference between Guidde and Whale?
Guidde makes video guides. Whale runs your processes. With Guidde you get a polished narrated walkthrough of a task, delivered where people work. With Whale you get written SOPs and video in one searchable knowledge base, each with an owner, a version history and a review date, plus training flows, read assignments with completion tracking, quizzes, approval cycles, and an org chart that maps processes to roles. If the problem you are solving is “we need better how-to videos”, Guidde is a strong answer. If it is “nobody knows which procedure is current, or whether the team has read it”, that is what Whale is for.
04Is Whale expensive compared to Guidde?
Per creator, Guidde is cheaper, and it is only fair to say so: $19 to $39 per creator per month against Whale plans starting at $249 per month. They are not the same purchase, though. Guidde prices a video creation tool per seat. Whale prices a platform that includes written SOPs, training flows, onboarding, quizzes, approval workflows and knowledge search, with unlimited members and creators included in each plan. Whale also has a Free plan that is free forever for up to 10 members, so you can test the fit before spending anything.
05What is the best alternative to Guidde?
Whale. Guidde is strong at AI-generated video documentation. Whale keeps video alongside written SOPs, checklists and policies in one searchable place, then assigns it as training with quizzes and read tracking, so you know the process was understood and not just watched.
06👉 Choose Whale as an alternative to Guidde if
- You need written SOPs, checklists and policies as your source of truth, not only AI-generated video documentation.
- You want every procedure to have an owner, a version history and a review date.
- You need to prove who has read and understood which version.
- You’re looking for AI SOP Software with employee onboarding and training features.
- You want structured onboarding and training paths inside the tool rather than exported to an LMS.
- You want processes mapped to roles with an org chart.
- You want one searchable place for text, checklists and video together.
- You want AI tools to read and write your documentation through an MCP server.
07Key Terms & Further Reading on SOPs and Video Documentation
Key Definitions
Additional resources
30-60-90 Onboarding Plan Template
Customer Service Process Template
Mission and Vision Statement Template
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