Tools for Scaling – The TOP Tech Tools Every Startup Needs in 2024

What are the top tech tools for scaling business in 2023? Clients often ask what technology they should adopt in their organizations to help them scale, so we thought we’d share our own top seven list based on what we use within Whale and from our experience with customers over time.
Tools for Scaling for startups 2024

Table of Contents

Why you need tools to scale?

What are the top tech tools for scaling in 2024 and how do you create a Tech Stack?

They can make or break your teams and operating efficiency.

The use of technology in business used to be skewed to big companies with big budgets. However, a flurry of new technology service providers has created opportunities for scaling businesses in recent years. As a result, startups and growing organizations can now quickly reduce operating costs, systemize processes, and improve quality and focus within the company, thereby creating a platform for growth for employees, customers, and the business itself.

The fact is that the tech stack has evolved a lot for the modern startup to such an extent that tech fatigue is a thing these days. Priority for startups is figuring out the best tools to use and what to use together to avoid duplicating or adding unnecessary tools to the mix.

While there are many on-offer solutions, there are champions within each category.

Clients often ask what technology they should adopt in their organizations to help them scale, so we thought we’d share our own top seven list based on what we use within Whale and from our experience with customers over time.

Top 8 tech tools you need to scale

Our Top Tools for scaling every startup needs

  1. Knowledge Sharing and Training – Whale
  2. CRM – Hubspot
  3. Communications – Slack
  4. Project Management – Trello
  5. Make meetings matter – Traction Tools
  6. Accounting – Quickbooks
  7. Password Security – Lastpass
  8. Automation – Zapier
  9. Web hosting – Hostinger

Documentation and training software - Whale

The whale logo on a blue background with training.
The simple training tool for processes and procedures.

Whale is a POWER-UP TOOL designed to help you reach your teams where they’re already working. Our solution integrates with your favorite platforms, including:

Organizational knowledge is one of your business’s greatest assets, but typically when organizations scale without a system in place, knowledge sharing turns to Chaos or doesn’t happen.

It’s all well and good having knowledge documented, but if it isn’t shared, it becomes redundant.

Whale is THE knowledge-sharing tool that centralizes all of your standard operating procedures, policies, and internal knowledge so you can better onboard, train, and grow your teams.

By sharing the right information with the right people at the right time, teams can scale more effectively and ultimately deliver better in their roles.

Whale helps you

Whale which has won a number of badges on G2, is offered on a free trial basis. 

CRM - Hubspot 

The logo for Hubspot, a software company specializing in marketing processes and training.
Hubspot's landing page featuring growth and processes with Hubspot.

There are a gazillion CRM applications on offer for startups and scaling businesses. Still, HubSpot CRM is one of the best options to improve not just your customer experience but marketing too. That’s the joy of Hubspot as being an almost-everything-in one tool!

You’ll have access to tons of features, such as:

  • Tracking email conversations, companies, contacts, deals, and tasks
  • Inviting other team members for free (because there’s no per-user charge) when you create a new account.
  • An easy-to-navigate dashboard that displays any current deals you have, recent tasks, and important emails.
  • Automatic syncing with all your platforms, like website, emails, and social media, to update contacts.
  • Drag-and-drop communicator that allows you to send emails and calendar invites, place calls, and record notes in one place.
  • Email workflows for marketing

Hubspot CRM is free, but add-ons such as Marketing Hub and Sales Hub start at $50 per user per month.

Comms - Slack

Slack logo on a white background, representing communication processes for effective team training.
Slack improves knowledge and processes for collaborative work.

Intercompany email is dead – long live Slack! Slack brings team communication and collaboration into one place so you can get more work done, whether you belong to a large enterprise or small team.

Why Slack?

  • Slack’s third-party app integrations give it a natural contextual edge over both chat and email apps, making it relevant and easy to use.
  • Slack channels mean you don’t need to be in on every conversation and can keep track of what’s been said.
  • It’s mobile-friendly – of course! Who needs WhatsApp?

But what we really love are the options to send your colleagues gifs and smiley faces. Kidding, but it does lighten up workplace conversation and keep users engaged.

Pricing starts at $6.25 per user per month.

Project Management - Trello

The logo for Trello, a process management application.
Teelo helps teams collaborate by providing training and standard operating procedures (SOP).

Do you find it challenging to manage your own and your team’s tasks effectively? Do you see deadlines falling through the cracks because it’s difficult to keep track of due dates and the progress of each task?

Welcome to Trello, the visual collaboration tool for shared project management and perspectives.

Running a scaling business is all about efficiency, and with Trello, you’ll be able to

  • Visualize Project Workflows: Present projects visually using Kanban and Scrum layouts.
  • Hit Deadlines: Add due dates to cards and set reminders for everyone.
  • Reduce siloed working by keeping a bird’s eye view of work progress.

Trello is free with limited functionality and starts at just $5 per month per user on the standard feature.

Make meetings matter - Bloom Growth

Bloom growth logo with procedures on a white background.
A training website showcasing a woman riding a scooter and a man on a motorcycle.

You’re ready to grow your business—but do you have the right business management tools to do it? Over the last eight years, thousands of entrepreneurs have used Bloom Growth to run powerful, transformative meetings.

No silos. No confusion. Just forward momentum!

With Bloom Growth you can

  • Supercharge meetings
  • Build a lean, mean working machine with business management tools that help you refine your processes
  • Measure success and areas of improvement
  • Boost transparency and accountability

Pricing starts from $149 per month for up to 10 users. 

We use Bloom Growth within our stack at Whale, and it’s worth every cent! We wouldn’t be the same without it!

Password Security - LastPass

Lastpass logo on a white background emphasizing knowledge.
Lastpass - the last password knowledge you'll ever need.

LastPass is a password manager and generator that locks your passwords and personal information in a secure vault.

Why does such a small detail matter in a scaling business?

You’d be surprised at just how much your business could be at risk without password protection. You’d be even more shocked to learn how many users use the same password across multiple applications or, worse, opt to be remembered leaving the business susceptible to risk.


  • Generates secure passwords.
  • Has a Chrome Extension to enable password recollection across all applications and sites.
  • Audits existing passwords.
  • It is available on mobile devices and the web.

Pricing for premium starts at just over $2 a month.

Automation - Zapier

A logo representing Zapier's standard operating procedures (SOPs) or processes.
Zapier's intuitive automation and training for everyone.

Imagine that you had a person who could sync your professional and personal calendar? Or imagine you could make sure every email that came with an attachment synced to your company network?

Welcome to Zapier, the online platform that helps you automate workflows by connecting the apps and services you use. Zapier automates specific tasks, so you don’t have to.

With Zapier, you can

  • Easily automate work without writing any code.
  • Automate repetitive tasks so you can focus on work that matters.
  • Connect all the software you rely on with 3,000+ ready-to-use integrations.

Pricing starts at $19.99 per month for the started option.

And yes, Whale integrates with Zapier!

Web Hosting- Hostinger

Hostinger logo design process.
A man demonstrating training procedures for web hosting you can trust.

Outgrowing your hosting plan is a huge pain when scaling, you want to be on a great web host from the very beginning! As your business grows, your website traffic follows. Hostigner is considered one of the  best hosting providers and will easily keep up with the growth of your business. 

Hostinger offers different plans so you can find the best option for your business: 

  • The cloud hosting is best for small to medium-sized websites that are growing and need a web host that can scale with them.
  • Both the Premium and Business shared hosting plans come with unlimited bandwidth, MySQL databases, and email accounts.
  • As you grow, you can upgrade to a more powerful plan without having to switch hosts.

Known for its low costs and quick loading times, Hostinger won’t stunt the growth of your site.

Premium web hosting starts at $2.99/mo, while cloud hosting starts at $9.99/mo

Considerations when adopting new platforms or tools for scaling?

Different organizations have different considerations, but there are a few standard points to consider when adopting tools for scaling.

🔨The Job to be done

We’ve spoken before about ‘Jobs to be done’ on The Unlocking Growth Show from your customer’s perspective. But what about your own needs?

A million different programs are ‘nice to haves’ but are entirely irrelevant to the business’s mission.

What job does this tool do, and how does it help OUR business?

Don’t get distracted by all the shiny dashboards out there; unless they’re impacting on business, they may not be an essential tool. For this reason, it is crucial to evaluate technologies and tools from a strategic and technical viewpoint. Choose tools that genuinely meet your needs and allow you to scale.

Team knowledge and upskilling

Will, your team, require training, and what is the time needed for new tool adoption?

New tools offer advantages, but your team may not have deep experience working with them. You will have to factor in the extra time needed to learn the new technology. We suggest trying out free versions of various technologies to experience the product for itself.


What is the cost of the product and implementation?

Consider the cost and overall value of the tech stack. Spending money on tools that service business and operational efficiency will cost the company much less in the long run.


What are the opportunities for scale with the adoption of a particular product?

Ultimately, any product should increase operational efficiency but allow more work to be done or eliminate specific tasks entirely.

Vendor support

What support does the vendor offer?

Choose tools, look for those that provide support in the way of a knowledge base or a customer success team. Choose brands where your success matters to them as much as their own.


Whale won best support in both 2022 and 2023 so in respect to supporting customers, we’re extremely passionate!

Five arrows showing different directions, symbolizing knowledge and training.

Bottom line? Tech is a platform for growth and scale

Given the high failure rate and intense competition in business today, the odds for success can be tipped in your favor by having the right business tools for scaling business at the onset.

“There aren’t just benefits of systemizing your business. It counts as a competitive advantage in this day and age and creates a platform for scaling and growth.”

Gary Vanbutsele - Cofounder and CEO of Whale
Gary Vanbutsele
Co-founder and CEO of Whale

Ultimately technology and your tools for scaling business should:

👉 Save you time

👉 Save you money

👉 Enable you to scale

👉 Connect your team more to their purpose

Want to scale but don’t know where to start?

Take our free readiness to scale assessment and receive a complimentary report with action steps you need to unlock growth today!

Readiness to Scale Assessment

Readiness to Scale Assessment

Almost everyone wants to scale their business but where to start? Take our Readiness to Scale Assessment to find out! You’ll be presented with 10 statements that correlate to one of three specific scaling stages in business.