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Top SOP Examples for Effective Standard Operating Procedures

Standard Operating Procedures don’t have to be boring. Find out how to engage employees and boost productivity with these unmissable SOP examples.
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Too many businesses are still stuck with outdated documentation and disengaged employees. Want to break free? Effective SOPs don’t just improve operations—they can actually make work more enjoyable. So, let’s explore what it takes to create SOPs that are clear, accessible, and even engaging.

Ready to leap ahead of your competition with SOPs that employees love? Here’s how.

What is a SOP or Standard Operating Procedure?

Standard Operating Procedures  or (SOPs) are a documents that provides step-by-step instructions to help employees perform routine tasks consistently and correctly.

SOPs outline best practices, ensure compliance with company standards, and provide a reliable framework for maintaining efficiency across various business processes. From onboarding new hires to managing customer support, SOPs are essential for clear, streamlined operations that improve productivity and reduce errors.

What Makes an SOP Stand Out?

An effective SOP is much more than a checklist; it’s a streamlined, user-friendly document that guides your team to success. Here’s the anatomy of a winning SOP:

  • Clarity: Clearly define each step, eliminating ambiguity.
  • Conciseness: Keep it straightforward—no one wants to read lengthy instructions.
  • Consistency: Maintain a uniform format across all SOPs for easier navigation.
  • Accessibility: Store SOPs in a single, easy-to-find location for quick reference.

5 Best EXAMPLES of SOPs🏆

1. Mission and Vision Statement Template

Mission and Vision Statement in Whale
Are you feeling like you don’t have direction in your business? A well-defined mission and vision statement can be your compass. These statements not only clarify your business’s purpose and aspirations but also significantly impact your strategy and corporate culture.
 
Get the Ultimate SOP example of a mission and vision template.

2. The Ultimate Job Description Template: A Comprehensive Guide

Job Descriptions Template on Whale
A job description is a detailed document that outlines the responsibilities, requirements, and qualifications needed for a specific role within a company. 
 
It’s an essential standard operating procedure in any company because hiring the right talent sets the trajectory of the company! 
 

Get the Ultimate SOP example of a job description template.

3. 30-60-90 Day Onboarding Plan: A Complete Template

30 60 90 Day Onboarding Plan Template in Whale
Onboarding and training are crucial to the success of any company!
 
This example SOP template is your roadmap for accelerated success for new hires. The 30 60 90 day onboarding plan provides a structured framework that ensures new hires have a clear path to success during their first three months.
 

Get the Ultimate 30-60-90 onboarding SOP template.

4. Brand Activation SOP and Template

Brand Activation Template in Whale
This brand activation template will walk you through understanding brand activation, choosing the right strategy, and measuring your success with a playful yet authoritative tone, empowering you to unlock the next level of growth for your business.
 

Get your free Brand Activation SOP template!

5. Hiring Process Template: The Recruitment Tool You Need

Hiring Process Template on Whale

The hiring process is your roadmap for bringing new top talent into your business.

It’s a series of steps that help you find, attract, and onboard the best candidates.

So it’s a key SOP you need in your business! 

 

Get your free Hiring Process SOP!

SOP Best Practices 🏆

Let’s dive into how to create SOPs that engage employees and enhance productivity.

1. Win using video

Humans are visual creatures — in fact, half of the brain is directly or indirectly devoted to processing visual information.

And when it comes to learning, according to American psychologist William Glasser, “We learn… 10% of what we read, 20% of what we hear, 30% of what we see, 50% of what we both hear and see.”

In other words, here’s what to prioritize when it comes to creating engaging SOPs:

  1. Video
  2. Images
  3. Audio
  4. Text

So, next time you’re creating an SOP, remember to keep it as visually stimulating as possible. Go all out! It works for Netflix, keeping audiences engaged! So it’ll work for you!

Great SOPs use video to make magic! 

Video should be part of every SOP and you don’t need a production studio to do it! We created the above video in just a few minutes!

Let’s break it down:

  • Choose a training and knowledge platform that allows you to use image, video, and gifs to up your SOP engagement levels (we know one that fits the bill 😉).
  • Add screenshots and video screen (or even GIFs as we love!) shares that show exactly how to run the process.

2. Write Like You’re Talking to Humans

Rigid, jargon-heavy language can turn employees off. Instead, use a conversational tone that’s easy to relate to.

Tips for a more approachable SOP:

  • Use everyday language, and even throw in a bit of humor or workplace in-jokes when appropriate.
  • Replace rigid phrases like “Weekly meetings shall be held…” with conversational alternatives like, “We’ll catch up every week!”

Example: Instead of a formal SOP detailing meeting protocols, try something like “Catch-Up with the Team – Weekly Edition” that uses employee nicknames or emojis to keep it lively.

A screenshot showing the Whale meeting schedule

Let’s break it down:

  • Write like you’re speaking to humans (because you are).
  • Stick to a conversational tone of voice.
  • Add workplace in-jokes or team nicknames whenever appropriate.
  • Don’t be afraid to abbreviate words (as long as it still makes sense).

3. Keep It Accessible!

Whale core values example

If SOPs are scattered across platforms or lost in emails, employees won’t use them. Centralizing your SOPs in one accessible location can make all the difference.

The key is to create a personalized experience for each role and only give employees the SOPs they actually need.

Here’s how:

  • Choose just one place to share SOPs: Make sure employees know exactly where to look for their SOPs by keeping them in one place. All-in-one knowledge and training platforms are a great way to manage SOPs so no one ever needs to ask ‘Where does that live?’ again.
  • Make sure employees have only what they need: Employees no longer need heavy handbooks that tell them everything about the company. Give employees what they need (and only what they need) so they don’t get weighed down with unnecessary details.
  • Keep SOPs updated: Over time, SOPs can get a little rusty as procedures improve on the ground. Schedule regular updates to keep your procedures as efficient as possible.

Great SOPs are ALWAYS accessible! You’re team shouldn’t have to go looking for them either.

Let’s break it down:

  • Choose an all-in-one knowledge and training platform that allows you to keep all your SOPs in one place.
  • Only give your employees access to the SOPs they need to avoid overwhelm.
  • Schedule regular SOP updates to keep your processes as relevant as possible.

Essential SOP Examples and Templates

Okay, so you’re ready to try creating SOPs of your own. Here are a few templates to get you started. 

Here are some templates to make SOP creation simpler:

Real-Life Lessons from SOPs Gone Wrong 😩

Unfortunately, there are way too many companies out there that don’t prioritize great Standard Operating Procedures.

The outcome? Frustrated, bored employees who would rather jump ship than deal with any more roadblocks.

But don’t just take our word for it.

Here are some real-life examples of what happens when SOPs don’t work.

Bad SOP #1: SOPs in a million and one places

Making engaging SOPs is just one hurdle to jump — because if your employees don’t know where to look for the information, you might as well not have bothered to write it at all.

One Reddit user explained how messy SOP management works (or not) in their company:

“[Around 20% of our SOPs] are tracked in a hodgepodge way, ranging from paper forms, PDF files, Excel sheets, Monday.com boards, an individual’s memory, etc… The reason for the variety, I think, is because of acquisitions over time and differences in comfort levels with technology among the team. It is certainly not a best practice to have so many different places to capture this information,” they explained.

But unfortunately for them (and 23% of workers), there’s just not enough time in the workday to make it right — which means they have to suck it up.

“It is a source of frustration for me at times (love the process and think it adds to the enterprise) but I accept it and focus efforts where things are mission-critical,” they said.

Here’s how to avoid messy SOP management: 

  • Make a list of all the SOPs your company already has and where they live (including those hanging around in employees’ heads).
  • Prioritize each one depending on the risk of losing information (eg, if an employee leaves will they take that information with them?).
  • Figure out who is the best person to write the SOP and give them a solid deadline to get it done.

Bad SOP #2: Outdated, lengthy SOPs

It’s not just SOP management that can bring employees down. If processes aren’t clear, the outcome can be just as damaging — as this Reddit user found out.

“I’ve had a handful of similar jobs in the past and always kinda muddled through [but this new company] has stumped me: There are 46 pages of documentation for onboarding a new starter. There are 182 AD templates for new users. Despite the lengthy docs, no ‘decisions’ are actually made in it, lots of ‘unless specified otherwise’,” he said.

But the real problem? Finding a way to tell management their processes suck.

“How can I phrase ‘I’m really sorry boss, I am trying my best but none of the processes or docs make sense or have been updated since 2012’?” asked the Reddit user.

Bad SOP #3: Top-down SOPs

  • Give employees opportunities to feedback about SOPs — and take their comments on board.
  • Go through SOPs with a fine-tooth comb and ask yourself ‘Do we really need to say this?’
  • Schedule time for regular SOP updates so documentation is as up-to-date and streamlined as possible.

Another Reddit user found herself in a difficult position too — five months into a role with a large multinational, unsure about her new company.

The problem? Too many unclear processes and an ‘our-way-or-the-highway’ approach to systems.

“I’m spending 8-12 hours/week frustrated about roadblocks (unclear processes, cumbersome systems, finding/chasing the right contacts, technology bugs, and, of course, time zone differences)… It’s rare that I’m asked to make recommendations or given the opportunity to do so. When I’ve voiced these concerns, I’m told variations of This is the way this company, and every large company operates. Influence what you can, and build resilience to what you can’t change,” she says.

Bottom Line? Use the Best SOP Examples to Get Started

Gone are the days of yawn-worthy Standard Operating Procedures (SOPs) – these days, great procedures are all about engagement.

Document process issues impact the bottom line. Fully addressing those gaps could yield a whopping 36% increase in revenue, creating engaging SOPs is clearly worth the effort.

ALSO gone are the days when you have to create SOPs from scratch! Now you can access the best SOP examples using AI or using a range of templates! And it’s a whole lot easier to do with the right software!

Sign up for a free account in Whale and start creating SOPs in seconds!

FAQs about SOP examples

  • Ask the employees who actually do the work whether they have any recommendations to make the process more efficient.
  • Be open to change — if a process isn’t working, find a better way.
  • Give everyone the opportunity to input into SOPs, even if they’re not management.

Hear a familiar theme in all of the above? Yes, it’s all about feedback and being open to continuous improvement. 

Every SOP should have these elements;

  • Title: Each SOP starts with a clear, descriptive name. It is helpful to include the department name and the last review date.
  • Summary of purpose: What is the SOP for?
  • Responsibilities: This section describes who the document is for
  • Scope: Define who or what the process applies to
  • Purpose: The main objective of the procedure is highlighted here.
  • Glossary: If terminology or abbreviations are used, they should be explained in the glossary.
  • Procedure: Here’s where you document the steps of the activity. Remember, only include the steps necessary – don’t go into every detail.
  • References: Helpful links to relevant resources should be included in the reference section.
  • Date of last revision

You may want to check out "How to write a Standard Operating Procedure" for more details.

Lead the way with visual SOP examples!

Standard Operating Procedures have a bad rap for being… well, standard. But in a competitive business world, it’s time for that to change.

With the right tools and an eye for engagement, you can easily up your SOP game by creating procedures that employees actually enjoy reading (or watching, or listening to 😉).

If you show employees how it can be done, before long engaging SOPs will become the norm — and so will happy employees and a solid bottom line.

Want to scale your business with killer SOPs employees actually love?

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