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Performance Marketing Specialist

Location: Ghent, Belgium (Hybrid – 3 days/week in office) // Full-Time

🐳 About Whale 

At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.

We’ve reached 1,000+ customers and are entering a new stage of growth. To fuel this momentum, we’re looking for a Performance Marketing Specialist who owns paid acquisition end-to-end, moves fast, and uses AI to work smarter.

🚀 What You’ll Own

  • Paid Advertising (Your Core Focus): Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta – from strategy to execution to optimization
  • Campaign Strategy: Build targeting strategies, audience segmentation, and bid management that drive qualified leads
  • Ad Creative & Copy: Write high-converting ad copy and brief freelancers/designers for creative production
  • Testing & Optimization: Run structured A/B tests on audiences, ad variants, and conversion paths
  • Performance Analysis: Build dashboards, track attribution, and report weekly on what’s working
  • Landing Page Optimization: Collaborate on landing page tests to improve conversion
  • AI-First Execution: Use AI tools to accelerate copy creation, analysis, reporting, and creative briefs

✅ What We’re Looking For

  • 3+ years in performance marketing or paid advertising in B2B SaaS
  • Proven track record managing paid campaigns that delivered measurable leads or pipeline growth
  • Platform expertise in Google Ads, LinkedIn Ads, and Meta – you know these inside out
  • Strong copywriting skills for ads and landing pages
  • AI-first mindset – you ask “how can AI help me do this faster?” before doing it manually
  • Data-driven approach – comfortable with A/B testing, CRO, and performance analytics
  • Comfortable briefing creatives – you don’t need to be a designer, but you know what makes ads convert
  • Self-starter who thrives with autonomy in a fast-paced scale-up environment
  • You know your way around HubSpot

💚 What You’ll Get

  • Full health coverage via Alan.
  • All the tools you need to do your best work, hassle free.
  • A healthy, flexible work environment that supports work-life balance.
  • A caring, ambitious team that has your back.
  • A Hybrid working model, where you spend 3 days in office.
  • Autonomy to own paid acquisition and experiment with cutting-edge AI tools
  • Clear opportunities to grow within your role as Whale scales.
  • Work closely with a small, high-performing international team that values speed, impact, and collaboration.
  • Opportunity to shape the growth engine of a scaling European SaaS company.

🫶 Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.
Here’s what that means:

🧭 Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.
🐇 We believe in simplicity with depth: every interaction should be easy without sacrificing quality.
⛵ We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.
🐳 We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.
🫶 Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.

🎉 Ready to Build with Us?

If you’re energized by ownership, growth, and being part of something meaningful, we’d love to hear from you.

Apply now and let’s shape the future of knowledge sharing together.